Ethos, Logos, Pathos
Persuasive Techniques
Persuasive Advertisement
100

Ethos, Logos, or Pathos? A part of a persuasive presentation that uses reasoning, statistics and graphs to persuade consumers.

Logos

100

You snooze, you lose. What persuasive techniques is this?

Slogan

100

Name the persuasive technique: Be who you are and not what the world tells you to be.

Anti-bandwagon

200

Ethos, Logos, or Pathos? A part of a persuasive presentation that connects emotionally to the viewers.

Pathos

200

Everyone doesn't wear their ID, so I don't want to wear mine either. What persuasive techniques is this?

Bandwagon

200

Name the persuasive technique: I'm professional football player Marcus Browning, and I use Wash Out window cleaner.

Celebrity Endorsement

300

Ethos, Logos, or or Pathos? An appeal to credibility or character. An advertisement using ethos will try to convince you that the company is more reliable, honest, and credible; therefore, you should buy its product. 

What is ethos?

300

Wow, fabulous, wonderful!

Glittering Generality

300

Name the persuasive technique: What would you do if all your possessions were lost in a fire? Get the Save-All fireproof safe and protect your valuables.

Emotional Appeal

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