Pathos, Ethos, Logos
This persuasive technique plays on your feelings to get you to buy the product.
What is Pathos.
Name six groups in demographics.
Educational status, age, ethnicity, interests, gender, job/career, marital status, ect...
Name three shots you had to shoot.
7 Books on a shelf (do not take them out! Zoom in to get 7 books)
A pencil rolling on a desk
Over the shoulder of someone looking out of a window.
Someone doing a dance from Fortnite
Trophies in a case
A Spartan
Someone skipping quietly down the hallway
Zoom in on a classroom door
Someone doing a heel click
This other strategy offers you something “extra.”
ex: A Buy One Get One deal
What is bribery.
This is the sport I played in high school.
What is Tennis.
This persuasive technique has celebrities endorse the product.
What is Ethos.
Using demographics helps a company find there _____ audience.
What is target.
Name 3 editing requirements for the project.
Project begins and ends in black
Title Slide with student’s name
Detach original audio, add song
Label each shot
Add a clip filter to 3 shots,
Slow 1 shot down
Speed 1 shot up
This other strategy is used to suggest a positive meaning without actually really making any guarantee.
What is weasel words.
This is the college I went to.
Statistics are used to sell the product in this persuasive technique.
What is Logos.
How many types of demographic groups are there.
What is an infinite amount.
This is the number of cameras we have in the classroom that you used to shoot the project.
What is 11.
The suggestion that purchasing this product shows your love of your country.
What is patriotism.
This is the amount of cruises I have been on.
What is 5.
The persuasive technique used here is...
What is Pathos.
In demographics, there are two groups that are the most important. What are the two groups.
What is Age and Gender.
What was the point amount for the project.
What is 35.
The suggestion that the product is a practical product of good value for ordinary people.
What is plain folks.
This is my girlfriends name.
What is Alexis.
In a commercial about toothpaste, Jalen Hurts talks about facts of the Colgate toothpaste and what it specifically does for your teeth. Name the two persuasive techniques used.
What is Ethos and Logos.
Demographics are used so the company can sell the product to the right _______ and save ______ in there pockets through the process.
What is Audience and Money.
How long were you told to film each clip.
What is 5 seconds each.
The suggestion that using this product puts the user ahead of the times
What is Avante Garde.
Name one of the companies I worked for before coming to Springton Lake.
What is Chatterblast or Alkemy X.