Persuasive Techniques
The establishment of a writer or speaker's ethics and credibility
ethos
using numbers or words that can be proven true or false
facts and statistics
a short story about a real person or event
anecdote
an opposing argument to the one a writer is putting forward
counterargument
Appeal to logic
logos
Appeal to emotion
similes, metaphors, adjectives, or any words that jump out at you that don't seem to have purely functional purposes
vivid/descriptive language
tell the reader exactly what they need to do
direct address