Definitions 1
Identify Techniques
Definitions 2
100
The technique that appeals to ethics or values?
Appeal to ethos
100
What technique is used?
Endorsement
100
Which technique uses facts, statistics, and logic?
Appeal to logic.
200
Which technique uses vague, "feel-good" statements?
Glittering generalities
200
What persuasive technique is used?
Appeal to authority
200
This technique tries to get you to believe or buy something by labeling other products or ideas with negative language
Name-Calling
300
The idea that you should believe something because everyone else believes or wants it is called this.
Bandwagon
300
What technique is used?
Bandwagon
300
A used car salesman refering to the cars on his lot as "pre-owned" is an example of this.
Euphemism
400
A weight loss ad promises to help you lose 10 pounds in 5 days. This is an example of which technique?
Exaggeration
400
What persuasive technique is used?
Glittering generalities
400
A political ad tries to convince you that terrible things will happen if you don't vote for a certain candidate. This is which kind of technique?
Fear
500
A celebrity gives his or her testimony about a product.
Endorsement.
500
What does this add appeal to?
Appeal to emotion
500
A real estate advert that shows a happy young family with children moving into the home of their dreams - is an example of?
Appeal to emotions.