Apples
appeal to logic, reason
logos
using absolute words such as "only," "all," "every"
Generalisation
Echoing a word, phrase, or sentence for emphasis
Repetition
A ____________is a catchy word or phrase loaded with emotion.
Slogan
BONUS POINTS for......
THE OTHER TEAM!
A question that isn't answered because the answer is so obvious
Rhetorical question
Language that appeals to the readers' senses; language that creates a mental picture for the audience
Imagery
Type of argument that relies on the authority, credibility or ethics of the person making it
Ethos
When you overstate your point, an exaggeration
Hyperbole
___________are characteristics that society instinctively attributes to groups of people to classify them according to age, weight, occupation, skin colour, and gender.
Stereotypes
______________is a technique in advertising that involves using negative language to attack a competitor or a competitor's product.
Name Calling
Numerical figures, percentages
Statistics
Comparing two things without using "like" or "as"
Simile
Words charged with an underlying meaning or implication, Example: illegal alien
Emotive language / connotation
The company could then create campaigns that are organic and eco-friendly or which emphasize the benefits of the products for active lifestyles.
What kind of audience is this?
Target Audience
BONUS POINTS for......
Your Team!
Argument techniques that uses appeals to emotions: fear, anger, compassion, sympathy, etc.
Pathos
Using repeated letters or sounds at the start of words to create impact
Alliteration
BONUS POINTS FOR.......
THE OTHER TEAM!
"Doctor, please give me your ______ opinion."
Opinions/quotes that are credible because of the specialised experience of the person giving it
The down-to-earth, relatable, and similar to the average person. The ordinary people.
What type of appeal is this?
Plain Folks Appeal
BONUS points for........
The OTHER TEAM!
Unlike Plain Folks appeal which taps into your desire to fit in, this type appeal taps into your desire to be different.
Which type of appeal is this?
Snob Appeal
Any endorsement or quotation from a famous person who has used a product and reviews it is called a_______________.
Testimonial
BONUS POINTS FOR.....
Your TEAM!