Persuasive Techniques 1
appeal to logic, reason
logos
numerical figures, percentages
statistics
repeating a word, phrase, or sentence for emphasis
repetition
Doctors say eating sugar is bad for you.
expert opinion
Never give up; never give in. Never.
repetition
a question that isn't answered because the answer is so obvious
rhetorical question
using words like "absolutely", "must", "certainly".
modality
when you overstate your point, an exaggeration
hyperbole or exagerration
inclusive language
M&ms make me merry.
alliteration
I/you/we/she/he/them, Example: We are all in this together;we stand united.
personal pronouns
appeal using trustworthiness, credibility and assertive tone
ethos
using repeated letters or sounds to create impact
alliteration
Respect, integrity and compassion.
rule of three
My precious, beautiful puppy was brutally attacked by my evil three year old nemesis.
emotive language
opinions that are credible because the person knows a lot about it
expert opinion
the explicit statement of what you want your audience to do after hearing your argument
call to action
when three adjectives or phrases are listed, Example: She is cool, calm and collected.
rule of three
Maybe tablets make people gain weight, but junk food definitely does.
modality
Your EAL teacher giving you advice on what book to read next.
Ethos
words charged with an underlying meaning or implication, Example: plus size vs. curvy
connotative language
appeal to emotions: fear, anger, compassion, sympathy, etc.
pathos
a personal experience or story
anecdote
If you don't get a Labubu you will be the laughing stock of the whole school.
hyperbole
I had an uncle who ate chicken with bones and died - that's why boneless chicken is better.
Anecdote/cause and effect statement