Name that Technique! (1)
Repeating a word or phrase for effect
Repetition
Using numerical figures, percentages to prove a point
Statistics
Appeal to patriotism
The issue strikes at the heart of what it means to be Australian.
Appeal to patriotism.
How do you know that there aren't any dangerous predators lurking about on the deep, dark web?
Rhetorical Question; Alliteration; Loaded Language
Asking a question that implies a specific response will be inferred by the audience.
Rhetorical Question
Significantly exaggerating a point
Hyperbole
A statement that draws on the common human feeling of worry / fright / concern
Appeal to fear
Millions of dollars are spent each year cleaning beaches, rescuing marine life and repairing damaged ecosystems. Taxpayers are footing the bill for corporate carlessness.
Appeal to Hip-Pocket; Rule of Three; Alliteration
Child psychologists agree that teens are healthier if they have 8-10 hours of sleep.
Expert Opinion / Ethos
The figurative language of an unrelated word / phrase to describe an idea
Metaphor
A small, illustrative story - usually about a personal experience
Anecdote
Uses reason, evidence or logical arguments to persuade the audience
Appeal to Logic / Logos
76% of students agree that eating healthily is important / One in five teenagers have reported that they prefer to eat junk food from the canteen
Statistics
We must move together to make this a reality for all Australians!
Call to Action
A detailed example about a person / group / event / situation used to support an argument. These examples are well-known and researched. They provide context, details and outcomes.
Case Study
Using three ideas or phrases in succession to make a message more memorable or impactful.
Rule of Three (also known as 'tripling')
Argument techniques that evoke a strong emotion from the audience (e.g. anger, compassion, sympathy etc.)
Appeal to emotion / pathos
We set age limits for driving, drinking and voting because we recognise that some things requite maturity and responsibility. Why should this be any different?
Appeal to logic / Logos; Rhetorical Question
My grandfather was a heavy smoker most of his life, but he lived to be 80 years old. Therefore, smoking is not harmful to people and can allow you to live a long life.
Anecdotal evidence
A statement that emphasises the financial implications of a situation
Appeal to hip-pocket
The viewpoint, quotes or evidence of authoritative voices such as those who have personal experience or study/work in the field
Expert Opinion / Ethos
A statement that draws on the common human value of being fair
Appeal to fairness
"Study after study has shown that constant exposure to likes, comments and comparison leaves young people feeling anxious, lonely and insecure."
Cause and Effect, Rule of Three, Pathos
Appeal to humanity / better nature; Inclusive Language