Definitions.
When a word or phrase is repeated.
Repetition.
"Its a simple choice, a simple plan, a simple solution"
Repetition
Oh what a feeling
Toyota
Getting your audience engaged immediately in your speech
Hook
Give examples of some emotive lanaguage.
Love, hate, wealth, poverty, death / dying, illness, etc.
Words that are deliberately used to make the reader have strong positive or negative feelings.
Emotive Language.
"Take action today!"
"Just Do It"
Nike.
The purpose of persuasive writing is to tell a story.
False.
The purpose of persuasive writing is to convince someone to agree with you.
In the acronym PEE, which comes first, Examples or Effect?
Examples.
Forceful phrases that command the reader.
Imperatives.
"A move like this would be utterly catastrophic for everyone"
Hyperbole.
"The Happiest Place on Earth"
The use of expert opinion can make your argument seem more believable.
True.
What is the effect of using emotive language?
Makes reader connect emotionally with the arguments
A brief story about a real person or event.
Anecdote
"Being a vegetarian makes you happier, healthier and handsomer"
Triplet & Alliteration
"Life's Good"
LG.
The use of Logic or images can assist a person in their argument.
True.
Can you think of 3 places where we'd see persuasive techniques in everyday life?
Newspapers, politicians manifestos, children begging their mum for something in a shop, speeches, leaflets, posters.
When a writer is very over the top or exaggerates.
Hyperbole
What persuasive technique is this?
Are you going to fall into the 60% of pupils who fail because they haven't done their homework?
TRICK QUESTION: There's 3!
- Rhetorical question
- Direct Address
- Statistics
Think Different.
Apple.
We use persuasive techniques daily and don't even realise it.
True! Can you name any?
What is the group of people that an advert is targeting to sell their product called?
The target audience.