Definitions
This technique is a broad statement about someone that assumes certain aspects about them.
What is stereotyping?
Taylor Swift promotes using Cover Girl makeup because she claims to have tried it before.
What is testimonial?
A question that does not require an answer
What is rhetorical question?
Stereotyping and sweeping generalization
What is a broad statement about a group of people?
My mom is going to kill me!
What is exaggeration?
This technique uses someone, especially a celebrity or well-known person, to endorse the product.
What is testimonial?
A shampoo ad that states, "Look and feel your best," then to the side you see a person smiling with flawless hair.
What is appeal to vanity?
The author speaks directly to "you."
What is Direct Address?
Categorial claim
What is a claim based on faulty logic?
All blond girls are ditzy and not smart
What is stereotyping or sweeping generalization?
This technique uses strong feelings instead of facts to persuade the reader
What is appeal to pity, fear, or vanity?
One drop of liquid Dawn will clean your mountains of Thanksgiving dishes.
What is exaggeration?
A claim based on faulty logic.
What is categorical claim?
Counter argument
What is the part of the argument where the writer tries to disprove the opposing opinion?
My opponent is a liar. If you vote for him, the entire city will collapse.
What is ad hominem?
This technique uses words with strongly positive or negative language.
What is loaded language?
Nine out of ten people surveyed eat Lucky Charms for breakfast.
What is bandwagon?
Methods used to encourage someone to accept an argument.
What is persuasive techniques?
Exaggeration
What is overstating something to make a point.
See the movie everyone is talking about.
What is bandwagon?
This technique attacks the PERSON's character instead of his or her argument.
What is ad hominem?
A PSA showing a woman suffering from chemotherapy for lung cancer since she smoked all her life.
What is appeal to fear?
Using false or misleading statements to persuade someone
What is rhetorical fallacies?
Ad hominem
What is attacking a person's character instead of what they believe?
Tigers are orange. An orange is a fruit. Therefore, a tiger is a fruit.
What is categorical claim?