Figurative Language
"Perfection is the highest ideal"
Rolex
Metaphor
"Reshape your imagination. No internet required."
Playdough
parents who...
Ad shows an elderly lady waiting by the phone for a call.
Appeal to emotion: sympathy
Using support and evidence to prove an argument
Appeal to Logos
To satisfy a desire to "fit in" or conform with the norm
Bandwagon
"Veni, Vidi, Vici" - Julius Caesar
I came, I saw, I conquered.
Anaphora
"I'm wearing braces. Can't you tell?"
Invisalign
people concerned about appearance
ex: business professionals, teens/college students, women, people with dental issues
"More coverage nationwide than any other carrier, more coverage than Sprint"
Comparison
Name Calling
"The terms of the contract are not entirely disagreeable to me."
Understatement
To agree with an obvious response
Rhetorical Question
"I can't do that because I am not Superman, able to leap tall buildings in a single bound"
Allusion
"Meow Mix: 100% complete and balanced nutrition"
cat owners/lovers
"Driving is more than just getting to your destination, when you travel in security and luxury."
Mercedes Benz
Prestige
"A swan is a bird, and birds lay eggs; therefore, swans lay eggs."
Appeal to logic or reasoning
Syllogism
To have the audience transfer their perception of something to the intended/displayed subject
Emotional appeal
"That's one small step for a man, one giant leap for mankind."
Neil Armstrong
Antithesis
"Give sweat a beating with Old Spice"
Men concerned about masculinity
"Pure fresh mountain spring water, bottled for especially for you in the Utah mountains."
Glittering Generalities
"The author used such harsh language in his stinging critique of heroic actions of the survivors."
Irony / Satire
To satisfy a need for belongingness with the average person
Plain folks
The suits are coming to deliver the White House's message to the reporters.
Metonymy / Synecdoche
Got milk?
Parents, children, athletes, health conscious
???
"The finest memories are taken with the highest quality lens."
Canon
diction/word choice
connotation
"You are free to execute your laws, and your citizens, as you see fit."
connotation and meaning; ambiguity
Word choice; diction; innuendo; entendre
Zeugma
To encourage the audience to join in on the "group"
Inclusive Language