Persuasive Techniques 1
appeal to logic, reason
logos
turning what may be true for some and applying it to all
generalization
repeating a word, phrase, or sentence for emphasis
repetition
a personal experience or story
anecdote
a question that isn't answered because the answer is so obvious
rhetorical question
language that appeals to the readers' senses; language that creates an image for the audience
imagery
appeal to traditional wisdom, authority, ethics
ethos
when you overstate your point, an exaggeration
exaggerration
I/you/we/she/he/them, Example: We are all in this together;we stand united.
personal pronouns
repetition of consonant sounds
alliteration
comparing two things without using "like" or "as"
simile
words charged with an underlying meaning or implication, Example:illegal alien
loaded words
opinions that are credible because of the specialized experience of the person giving it
expert opinion
Presenting an idea as fact without explanation Example: We make the world's best coffee
assertion
using repeated letters or sounds to create impact
alliteration
when three adjectives or phrases are listed, Example: She is cool, calm and collected.
groups of three
the quality of being trusted and believed, Example: as your teacher, you can trust me.
credibility
the explicit statement of what you want your audience to do after hearing your argument
call to action
appeal to emotions: fear, anger, compassion, sympathy, etc.
pathos
the reoccurance of words or phrases, Example: Never give up; never give in. Never.
repetition