Elements of a Persuasive Argument
A claim that is supported by reasons and evidence and often provides a counterargument.
What is a persuasive argument?
This persuasive technique uses strongly positive or negative words to create an emotional response in the audience.
What are loaded terms
This persuasive technique is an appeal to logic and uses statistics, facts, and evidence to make an argument that makes sense to the audience.
What is Logos
The repeated use of the same word or phrase, usually for emphasis
What is repetition
When the author of a persuasive text attempts to answer the objections of a person with opposing viewpoints.
What is a counterargument
This persuasive technique makes people feel as if their personal safety, security, or health are in danger.
What is an appeal to fear.
This persuasive technique uses trustworthiness, believability, expertise, and authority to appeal to an audience.
What is ethos
This persuasive technique relies on the backing of a celebrity, an expert, or a satisfied customer to be convincing
What is a testimonial
The reasons and evidence that back up a claim. Often in the form of facts, statistics, examples or quotations from experts.
What is support
This persuasive technique taps into people's desire to belong to a group or society.
What is a bandwagon appeal
This persuasive technique uses powerful language, touches on values and beliefs, and creates connections to the audience (often through storytelling) in order to persuade.
What is pathos
A persuasive technique that is speech or writing that is false or misleading. For example, it’s misleading to describe a corrupt politician as “just an average guy.”
What is a rhetorical fallacy
The writer’s position on a issue or problem.
What is a claim
This persuasive technique taps into people's compassion for other people.
What is an appeal to pity
This persuasive technique includes the appeal to fear, appeal to pity, bandwagon, and loaded terms.
What is pathos
A persuasive technique that is an error in reasoning, a false assumption, or a mistaken belief. For example “Either I watch TV, or I have nothing to do.”
What is a logical fallacy
A general idea that most readers would agree is true. Often forms the basis of a successful claim.
What is a premise
This persuasive technique tries to gain moral support for a claim by linking the claim to a widely held or accepted value.
What is an ethical appeal
This persuasive technique is often unbiased and presented by a person who seems worth listening to because they are an authority on the subject.
What is ethos