Ethos, Pathos, Logos
What does Pathos use?
It hits the heart...
Pathos example
Don't you want a knew car to surprise your family with for Valentines Day?
Target Audience
The group of people you are trying to influence to follow some action or believe as you do
Rebuttal
Tell why the other side's veiwpoint is not valid or why your side is better
Counterargument
A statement acknowledging what the other side is going to say about an issue
What does Ethos use?
Celebs. and people who know their stuff...
Ethos example
" Hi, I'm a really well known doctor who tells you to get blab. blab. blab. cream.
Claim
The last sentence of your interdictory paragraph
Topic sentence
First sentence of each body paragraph; Tells what each body paragraph is going to be about
Credibility
The authors trustworthiness
What does Logos use?
It uses facts to persuade you...
Logos Example
Version is the #1 cell surface company in the nation.
Transitions
Words or phrases that connect ideas
Call to action
The last sentence of your essay that tells the reader what you want him/her to do or believe
anything else you can remember?
Nope!