A MESSAGE designed to persuade it's audience to think or behave in a certain way.
100
The topic of the article
Issue
100
What is the purpose of the advertisement?
To believe: That eating Lightlife veggie burgers is healthy for you.
To do: Buy Lightlife veggie burgers.
200
The facts of evidence that support an author's argument.
What is logos?
200
Trying to show that a person or product is good for ordinary people, because a person is just like you and understands you.
Plain folks
200
The author's opinion on the issue and what they are trying to prove
Central Argument
200
Who was the intended audience?
People who are vegetarian and people who want to be healthy.
300
Showing that the speaker is someone worth trusting.
What is ethos?
300
Using a famous person to try to make you buy or support something or someone.
Testimonial
300
A statement that supports the author's argument
Claim
300
What persuasive appeals are used in the advertisement?
Logos and pathos
400
Define ethos, pathos, and logos
Ethos: Showing that the speaker is someone worth trusting
Pathos: Making the audience feel strong emotions
Logos: The facts or evidence that support an author's argument
400
Convincing us to accept someone or something because of its popularity. "Everybody is doing it!"
Bandwagon
400
A persuasive text must be ___________________. It has to do with an issue people are currently debating or have major differences of opinion about.
relevant
400
Provide a specific example of pathos used in the ad
Possible answers:
1. "Live long. Travel light."
2. "Eating well and living well can be one and the same."
3. "100% delicious"
500
How can an author improve his/her ethos?
Be an expert on the subject OR tell where your facts and evidence came from.
500
Saying only vague (unclear), positive things about something or someone.
Glittering Generalities
500
A persuasive text must have __________________ evidence. It has enough claims and a variety of reasons to support the main argument.
sufficient
500
Provide an example of logos:
Possible answers:
1. 20g protein
2. no preservatives
3. non-gmo soy
4. 25% bigger than the leading national brand