Foundations of Persuasion
Establishing the speaker's or writer's credibility and trustworthiness.
What is ETHOS?
The main point or argument that the writer is trying to make.
What is CLAIM?
A question asked for effect or to emphasize a point, not requiring an answer.
What is RHETORICAL QS?
A sentence summarizing the main argument or claim, guiding the direction of the essay.
What is THESIS STATEMENT?
Appealing to the audience's emotions.
What is PATHOS?
The data, statistics, information, and examples supporting the claim.
What is EVIDENCE?
A statement that urges the audience to take immediate action.
What is CALL TO ACTION?
The writer's attitude toward the subject, which can influence the audience's perception.
What is TONE?
Using logic, reasoning, and evidence to persuade.
What is LOGOS?
An argument that opposes the main claim, showing consideration of other perspectives.
What is COUNTERARGUMENT?
A short and interesting story or personal experience used to illustrate a point.
A preconceived opinion that the writer may unintentionally or intentionally express.
What is BIAS?
Aimed at convincing the audience to think or act in a certain way.
What is PERSUASION?
Arguments or evidence that counter or disprove the counterargument.
What is REFUTATION?
An engaging opening sentence or idea meant to grab the audience's attention.
What is HOOK?
The quality that makes someone's argument believable or trustworthy.
The group of people the writer or speaker is trying to persuade.
What is AUDIENCE?
Summarizes the argument, reinforces the main points, and often includes a call to action.
What is CONCLUSION?
Words or phrases that provide a seamless connection between ideas, making the argument flow logically.
What is TRANSITION?
Acknowledgment of a valid point in the opposing argument, demonstrating fairness and understanding.
What is CONCESSION?