Rhetorical Appeals
rely on facts and evidence
What is logos/logical appeal
This technique persuades others by wanting them to belong to a group.
What is bandwagon
An example of this appeal is a commercial with Peyton Manning saying, "I’ve thrown thousands of passes in my career, and I’ll tell you this: nothing keeps my arm as strong as Swole Fuel Protein Tabs™"
What is ethos
This appears at the end of the introduction and is a writer's position on a problem or an issue.
What is a thesis or claim
The appeal that targets the audience’s emotions.
What is pathos/emotional appeal
Bruno Mars uses this technique here: “I’d catch a grenade for ya.”
What is hyperbole
A toothpaste commercial saying, “4 out of 5 dentists recommend this toothpaste” uses this appeal
What is logos
The part of the intro that grabs the audience's attention
What is the hook
focuses on credibility, trustworthiness, and character.
What is ethos/ethical appeal
“Wouldn’t it be awesome if every Monday came with a free puppy?” is a
What is rhetorical question
Charts, graphs, and data are common tools for this persuasive strategy.
What is logos
Used at the end of the essay this motivates the reader to agree or to act.
What is a call to action
The appeal and technique used in this PSA: As a pediatric nurse, I’m asking you to buckle up every time you get in the car. Your choices matter, and you can keep yourself—and the people you love—safe.
What is ethos and directly addressing the audience
This technique is seen in his Churchill quotation, “I have nothing to offer but blood, toil, tears and sweat.”
What is the use of lists
Abolitionist Sojourner Truth uses this appeal here: "I have borne thirteen children, and seen most all sold off to slavery, and when I cried out with my mother’s grief, none but Jesus heard me—and ain’t I a woman?"
What is pathos
The TWO appeals used in this ad: https://www.youtube.com/watch?v=jBnseji3tBk
What is pathos and ethos
a potential challenge to your thesis that a thoughtful reader might reasonably raise.
What is counter argument
The appeal and technique used in this Obama quotation: “Yes we can heal this nation. Yes we can repair this world. Yes we can.”
The technique used here: Buy this gaming headset because it has noise-canceling drivers, 7.1 surround sound, and ultra-low latency — trust me, you don’t want lag stealing your killstreak.
What is use of jargon
The rhetorical question Greta Grunberg repeatedly asked in her speech to the UN
What is, "How dare you?"
The type of ad shown here: https://www.youtube.com/watch?v=cDidx6uFY6E
What is a Public Service announcement, or PSA
Begins each paragraph and tells the reader what will be covered in that paragraph
What is a topic setence