This device repeats the same beginning sound in a row of words, like "big, bold, bright ideas."
Alliteration
Words like "must," "should," and "will" that show how certain or forceful a writer is.
Modality
The appeal that convinces an audience through logic, facts, and reasoning.
Logos
The letter T stands for this — your main point in one sentence.
Topic Sentence
The classroom was a zoo" is an example of this figure of speech that says one thing IS another
Metaphor
Using "we," "us," and "our" to make the reader feel part of the writer's group.
Inclusive Language
The appeal that builds trust through credibility, expertise, or character.
Ethos
The final L — where you wrap up the paragraph and link back to the thesis.
Linking Sentence
Language that exaggerates for effect, e.g. "I've told you a million times."
Hyperbole
Backing up an argument with numbers or data, e.g. "78% of teens agree..."
Statistics/Facts
The appeal that stirs the audience's feelings, sadness, anger, hope
Pathos
The first E — where you go into detail on your topic sentence.
Elaborate - you elaborate on your topic sentence
A question asked for effect, not to get an answer — e.g. "Do we really want our children glued to screens?"
Rhetorical Question
Saying the same word or phrase multiple times to drive a point home.
Repetition
"As a qualified nutritionist with 20 years' experience, I can assure you..." uses what appeal?
Ethos
The second E - where you back up your topic sentence with proof.
Evidence
Grouping three words or phrases together for rhythm and impact, e.g. "blood, sweat and tears."
Tricolon (Rule of Three)
Quoting a professional or authority to add credibility, e.g. "According to Dr. Smith..."
Expert Opinion
"Imagine your own child going to bed hungry tonight" uses this appeal.
Pathos
The third E — where you connect the evidence to your point.
Explain