A strategy that appeals to the audience's emotions.
What is pathos?
100
The topic sentence that states your claim.
What is assertion?
100
This is the goal of persuasive writing.
What is to persuade or convince?
200
A strategy that uses facts and numbers to convince the audience.
What is logos?
200
You use this to support your assertion
What is evidence?
200
A chart showing the percentage of lemurs that are threatened in the world is an example of this strategy.
What is logos?
300
A strategy in which someone's trustworthiness or credibility helps convince your audience.
What is ethos?
300
This comes from your own opinion about your evidence.
What is commentary?
300
A commercial for an animal shelter that shows sad puppies and kittens is an example of this.
What is pathos?
400
This is who you are trying to persuade. It's important because you may need to use different strategies for different people.
What is audience?
400
The claim your audience makes against your assertion.
What is counter argument?
400
Using a quote from an expert to support your argument is an example of this.
What is ethos?
500
The three strategy terms (pathos, ethos, and logos) come from this language.
What is Greek?
500
Your response to your audience's claims against your assertion.
What is answer to the counter argument?
500
A TV commercial that shows a pack of cigarettes as an ugly monster and gives statistics about how many people smoke every day is an example of these two strategies.