Rhetorical Appeals
Uses LOGIC to persuade the audience.
What is Logos?
A memorable phrase or motto that enables the viewer/reader to remember.
What is a slogan?
"Redbull gives you wings."
What is slogan?
The use of the same word or phrase over and over.
What is repetition?
An error in reasoning.
What is fallacy, rhetorical fallacy, or faulty reasoning?
"Everyone at school has these new sneakers, so they must be the best shoes ever!"
What is Ad Populum?
"I met one rude kid from that school, so everyone from that school must be rude."
What is hasty generalization?
Time sensitive appeal that makes the audience feel pressed for time.
What is Kairos?
Using sarcasm and jokes as a technique to appeal to the reader.
What is humor?
"All of Texas loves Whataburger."
What is bandwagon?
When the beginning sounds of words are repeated in quick succession within a text.
What is alliteration?
Use of language to persuade.
What is rhetoric?
"Don't listen to Jake's idea for the science project. He never gets good grades in science!"
What is Ad hominem?
"Teacher: 'You need to study for the test.'
Student: 'So you think I should do nothing but study and never have any fun?'"
What is Strawman?
What is Ethos?
Well-known athlete, famous person, or influencer backing a product or argument.
What is celebrity endorsement?
"I love the way your hair looks. When you first walked in, I thought you were a celebrity."
What is flattery?
Using human-like characteristics for an object or animal.
What is personification?
The attitude of the speaker; is created through language.
What is tone?
"I love pizza, so I’ll definitely be great at cooking."
What is Non-Sequitur?
"I deserve to be the team captain because I'm the best leader. And I'm the best leader because I should be the team captain!"
What is circular reasoning?
"Millions of children around the world are starving and need your help."
What is Pathos?
Complimenting someone based on their accomplishments or something you like about that person.
What is flattery?
"I've tried that product and it has done wonders for my skin! I definitely recommend it."
What is a testimonial?
An exaggeration.
What is a hyperbole?
In persuasion, what or whom you are appealing to.
What is the audience?
"Video games are bad for kids because they are harmful."
What is Begging the Question?
"If we let students chew gum in class, next they’ll start bringing snacks, then full meals, and soon the whole classroom will be a cafeteria!"
What is slippery slope?
Using a professional's endorsement would qualify as this type of rhetorical appeal.
What is Ethos?
Placing two things side by side so as to highlight their differences.
What is juxtaposition?
"Exit the building immediately."
What is imperative command?
A figure of speech in which a word or phrase is applied to an object or action; a comparison.
What is a metaphor?
The opposing view.
What is counterclaim or counterargument?
"I wore my lucky hoodie and aced my math test. That hoodie must be magical!"
What is Post Hoc Ergo Hoc or Post Hoc?
"Mom: 'You need to clean your room.'
Me: 'But what about my little brother? He never cleans his room!'"
What is Red Herring?