General
When many people see this item, they think of PetSmart.
What is brand or logo?
PetSmart uses this distribution strategy to sell products and services through various channels such as brick-and-mortar stores, online platforms, and mobile applications (apps.)
What is multichannel distribution?
PetSmart has 822,000 followers on this social media platform.
What is Instagram?
This is the term for the exclusive brands of pet food and products that PetSmart develops and sells in its stores.
What are private-label or house brand products?
People who use PetSmart's services and buy their products are pet owners that prefer premium services and all-natural pet products.
What is PetSmart's target market?
This major pet retail chain is one of PetSmart's primary competitors and is known for its blue and yellow logo
What is Petco?
PetSmart uses this level of distribution intensity to distribute products and services to only one or a few dealers within a given area.
What is exclusive distribution?
PetSmart's decision to expand its product line to include organic and natural pet food aligns with this strategy to meet specific customer needs.
What is niche marketing?
PetSmart offers this type of service, where pet owners can schedule appointments for their furry companions to receive a bath, haircut, and other pampering treatment
What are pet grooming services?
PetSmart uses this segmentation base to better understand their audience by separating groups based on customer motives when buying the company's high-quality products and services.
What is psychographic segmentation?
PetSmart's strategy of offering exclusive brands and products not available at other pet retailers contributes to this type of competitive advantage.
What is product differentiation?
PetSmart's use of both physical stores and an online platform to make its products accessible to a wider range of customers represents this distribution approach.
What is omnichannel distribution?
PetSmart mainly uses this kind of promotion
What are advertisements?
PetSmart provides this unique service, allowing customers to consult with a veterinarian for the health and well-being of their pets.
What are veterinary services?
PetSmart uses 2 targeting strategies: 1) to catch the attention of new customers and 2) to increase and retain customer loyalty
What are an undifferentiated and concentrated targeting strategy?
This type of competitive advantage is gained when PetSmart is able to offer products or services at lower costs than its competitors.
What is cost leadership?
PetSmart's strategy of offering discounts, loyalty programs, and promotions falls under this pricing strategy.
What is promotional pricing?
PetSmart uses the phrase "For the love of pets."
What is PetSmart's mission statement?
PetSmart offers this type of consumer product which consumers search extensively for and very reluctant to accept substitues.
What are specialty products?
Some customers care about their pets but do not necessarily care about where they get their pet products from.
What is PetSmart's biggest customer challenge?
This location is where PetSmart was first founded in 1986 and where the first PetSmart store opened.
What is Phoenix, Arizona?
What are seven distribution centers?
True or false, PetSmart uses personal selling to bring in customers.
What is false?
PetSmart only uses social media, publicity, sales promotion, and advertising in their promotional mix.
This word describes PetSmart's product mix of pet food, pet supplies, pet services, live animals, private label brands, pharmacy and veterinary services, and online products.
What is product mix width?
PetSmart uses this segmentation base to appeal to families with multiple pets with a larger number of pet needs.
What is a demographic segmentation base?