Milkshake Methodology
What product from Guardant is used as an alternative to colonoscopies?
SHIELD
What does "DTC" stand for?
Direct to Consumer
What year was Calcium+Company founded?
2012
What is the name of the short meetings most teams hold to sync on daily priorities?
Stand-up
What phrase describes a chaotic but relatable snack plate or meal? This is trending on TikTok
Girl dinner
According to the Editorial Milkshake, what is the first step in the editorial review process?
A full read
What's the term for an advertising campaign that does NOT mention a brand name?
Unbranded campaign
What term does Calcium+Company use to describe its mission to help brands grow and stay healthy?
Nourishment
What department ensures assets follow brand and FDA guidelines before hitting the market?
Editorial
This Disney+ series reintroduced the world to a beloved Star Wars character and gave us the internet's favorite "baby"
The Mandalorian
What is the term for the strategic process that includes brand positioning, messaging, and tactical execution?
Brand development
What does "MLR" stand for?
Medical, Legal, and Regulatory
Launched in 2024, this is the newest Calcium+Company division focusing on commercial planning and market access
Cobalt
Which department is responsible for transforming strategic ideas into compelling visuals that bring a brand’s story to life?
Creative
Taylor Swift's Eras Tour prompted a seismic demand for tikcets, breaking Ticketmaster's system and demonstrating the power of this loyal fanbase
Swifties
According to the Amino Milkshake, what is the biggest barrier between new cancer treatments and patients?
Oncologist knowledge gap or burnout
What platform is most commonly used to submit materials for MLR review?
Veeva
Who is our CEO?
Judy Capano
This agency role serves as the primary liaison between the client and the internal creative and strategic teams, ensuring project alignment and client satisfaction
Account Management
Originally a phrase from "The Office", this short, emphatic response became a popular way to express excitement or agreement online
"That's what she said"
What is the metaphor used in the Amino Milkshake to describe how brands grow and connect?
Starting reactions
In DTC pharmaceutical ads, drug benefits must be shown alongside what other important type of information to keep things balanced?
Important risk, side effect, or safety information
What are Calcium+Company's core values?
Commitment, Integrity and Respect
This department is responsible for driving growth by understanding customer needs, developing new offerings, and strategically promoting them to the market
Marketing & Innovation
Known for its signature mischievous grin and pointed ears, this toy has sparked a global collecting frenzy and online sensation, especially through its blind box releases and collaborations
Labubu