The downtown mall with stores like Primark, Ulta, and H&M.
What is The Fashion District?
This green, googly-eyed Phillies mascot debuted in 1978 and is considered one of the greatest marketing mascots in sports history.
Who is the Phillie Phanatic?
This 1976 boxing film turned a set of 72 stone steps at the Art Museum into one of the most photographed tourist attractions in America.
What is Rocky?
This pop star, born and raised in the Lehigh Valley, played a sold-out hometown show on her “Short n’ Sweet” tour at Philly’s arena in October 2024.
Who is Sabrina Carpenter?
Outdoor shopping mall on the Main Line.
What is Suburban Square?
This South Philly arena, home to the Sixers and Flyers, has had five different sponsor names since opening in 1966: CoreStates Center, First Union Center, Wachovia Center, Wells Fargo Center, and now this current name.
What is Xfinity Mobile Arena?
This 90s sitcom's opening theme song announces the main character was "born and raised" in West Philadelphia before moving to Bel-Air.
What is The Fresh Prince of Bel-Air?
This 1985 benefit concert, held simultaneously in London and at Philly's JFK Stadium, is considered one of the biggest cause-marketing events in music history.
What is Live Aid?
Sculptor Robert Indiana's pop-art piece, originally installed for the 1976 Bicentennial, gave this Center City park its enduring nickname.
What is LOVE Park (home of the LOVE statue)?
The outfit name for when someone wears 2 different sports teams, one hat and one sweatshirt/shirt.
What is the Philly Tuxedo?
This Famous Nike Athlete signed with the 76ers this summer. 24 years after first playing in Philadelphia as a high school senior.
Who is LeBron James?
This ABC sitcom, created by and starring a Philly native, is set in a West Philadelphia public elementary school and has racked up multiple Emmys since premiering in 2021.
What is Abbott Elementary?
The historic Broad Street opera house was renovated and reopened in 2018.
What is the Met?
Every August, this Center City fashion event puts emerging local designers on the runway, often tied to Macy's and the Philadelphia Fashion Incubator.
What is Philadelphia Fashion Week?
This three-word rallying cry, born from GM Sam Hinkie's 2010s Sixers rebuild strategy, spawned t-shirts, chants, and a massive whole fan movement.
What is Trust The Process?
This dive-bar-set FX sitcom follows the owners of the fictional Paddy's Pub and has run since 2005, becoming a cult marketing case study in low-budget longevity.
What is It's Always Sunny in Philadelphia?
Philly’s legendary hip-hop band and longtime Tonight Show performers.
Who are The Roots?
This Philly-based snack company, famous for Butterscotch Krimpets and baseball-card promotions, has been a hometown brand since 1914.
What is Tastykake?
South Street staple for secondhand fashion.
What is Philly AIDS Thrift?
This SJU point guard swept every National Player of the Year award while leading the Hawks to a perfect 27-0 regular season in 2003-04.
Who is Jameer Nelson?
This 2006 Disney sports drama stars Mark Wahlberg as a 30-year-old bartender who makes the Eagles roster after the team’s unprecedented 1976 open tryout.
What is Invincible?
This Philly rapper has a claim to the “Official Eagles Anthem”, which he used to walk the team onto the field during their Super Bowl run in 2024.
Lil Uzi Vert - Just Wana Rock
This annual New Year's Day parade of elaborately costumed "clubs" strutting down Broad Street is one of Philly's oldest folk-marketing traditions.
What is the Mummers Parade?