Swing Batter!
Case Study
Phillies
Problems & Solutions
Lingo
100

A ball hit inside the foul lines.

What is a fair ball

100

The Philadelphia Phillies are example of a __________, not a product.

What is service

100
The oldest continuously run, single-city franchise in American professional sports. 

Who are the Philadelphia Phillies

100

A major problem for the Phillies is their inability to have _______ cover their expenses. 

What are revenues

100

Term for when there are runners on first, second, and third base. 

What is bases loaded

200

Call by the umpire when the batter does not swing at a pitch thrown outside the strike zone. 

What is a ball

200

A major weakness of the Phillies is that their business is __________? 

What is seasonal

200

The year the Philadelphia Phillies were founded.

When is 1883

200

A major problem for the Phillies is their inability to appeal to what?

What is target segments

200

Call by the umpire when a runner successfully reaches the base. 

What is safe

300

Called when a player swings and misses a pitch; swings and fouls off a pitch; or does not swing when a pitch is in the strike zone. 

What is a strike

300

A strength of the Phillies is their loyal what? 

What is fan base

300

The number of World Series the Philadelphia Phillies have won.

What is two

300

An issue with the Phillies being a service-oriented business is that they rely on the __________ factor to satisfy their customers. 

What is entertainment

300
Occurs when a runner sprints to the next base during a pitch. 

What is stolen base

400

Occurs when a batter hits a fair ball far enough to run all four bases without being tagged out. 

What is a home run

400

An opportunity for the Phillies is to expand their ________?

What is merchandise

400

The name of the Phillie’s mascot. 

What is the Phillie Phanatic

400

A recommendation to get older and younger audiences to come to games together. 

What is “Bring your grandkid day.” 

400

The order in which players bat. 

What is lineup

500

Occurs when the batter hits the ball in play and then “safely” reaches a base.

What is a base hit

500

A threat for the Phillies is player _______.

What is injuries

500

The name of the ballpark where the Philadelphia Phillies play. 

What is Citizens Bank Ballpark

500

A recommendation for the Phillies is to advertise watching training in the __________? 

What is offseason

500

A home run with bases loaded. Four runs are scored. 

What is a grand slam

M
e
n
u