A goal can be evaluated for its ___________________.
What is success?
100
To select the best strategy, marketers should consider ___________________________.
how to get their product into customer's hands, how the marketing concept applies to their situation, or resources needed to research and develop their product
What is how the marketing concept applies to their situation?
100
Sam is deciding how much of a product to order and what other businesses to involve in the process. Which element of the marketing mix is this?
Product or Place
What is place?
100
If one element of the marketing mix changes then a marketer could expect that other elements will change.
True or False
What is true?
200
A plan of action.
What is a strategy?
200
Which of the following is a strategy for the goal of increasing this year's website sales by 9% over last year's sales?
Printing the web address on company business cards or
Letting people know the web address
What is letting people know the web address?
200
Once marketers think they have the best strategy they should _____________________?
list available resources, determine the goal date, apply the marketing concept, or set aside needed funds
What is set aside needed funds?
200
Which of the following questions might marketers ask when they are working on the product element of marketing:
How much should the product cost or What level of quality should be produced?
What is what level of quality should be produced??
200
To get a product in the right place at the right time, marketers often ask themselves?
How should we package our product or
Where should we make our product available?
Where should we make our product available?
300
Short term or specific actions.
What is a tactic?
300
This would be an example of a tactic for the strategy of training customer service staff to reach the goal of improving this year's customer service by 15% over last year's.
Offering customer's a payment plan or scheduling customer service training dates.
What is scheduling customer service training dates?
300
An obstacle for a marketer to encounter might be?
A competitor might create an inferior product or government regulations might change
What is government regulations might change?
300
A customer's value and satisfaction with a product is an example of which element of marketing?
What is price?
300
The activity, set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
What is marketing?
400
Marketers plan where they need to go and how to get there efficiently in order to ____________________.
Lay out their strategies or achieve satisfying connections
What are achieve satisfying connections?
400
Sonic is planning their strategy. They most likely choose a route that is?
What is efficient?
400
A firm's strategy is important because is shows:
How its goal will be reached or how its tactics will be organized
What is how its goals will be reached?
400
What must a marketer do to achieve the company's pricing objective of raising the product's value in the customer's eye:
Ask a higher price or lower the price
What is ask a higher price?
400
Before customizing the marketing mix, marketers should first select their _______________.
product, strategy, price, or vendors
What is strategy?
500
For the strategy of conducting customer surveys, with tactics including contacting customers and tabulating survey results, which of the following is a goal?
Improving this year's sales training results by 7% over last year's results or Improving this year's customer satisfaction by 7% over last year's ratings
What is improving this year's customer satisfaction by 7% over last year's ratings?
500
Which is a characteristic of a marketing tactic:
support the marketing mix, focus on customers, bring in money, or line up with strategies
What is line up with strategies?
500
A combination of the four elements of marketing yields ____________.
What is the marketing mix?
500
This marketing mix element is communication the persuades, informs, or reminds.
What is promotion?
500
The idea that a company will make a profit while satisfying customer needs and wants.