PickFu Origins
PickFu was founded in this year — well before it became a real product.
2008
Now I can keep Claude busy hands free.
Justin
PickFu users have gathered over this many total responses to logos, designs, copy, and more. (Round number.)
3 million+ responses
We asked US shoppers what makes them click one Amazon product over another in search results. What was the #1 answer?
The main product image / photo
Emoji decode: 🧱🟦🟨🟪- name the game
Tetris
The "-fu" in PickFu means this.
Mastery
This person joked they're delegating their kid's messy-handwriting judgment to Claude
John
Authors and publishers most commonly use PickFu to test these two elements of a book before launch.
The cover design and the title
When people discover a book they've never heard of, what do they actually say matters most?
The cover design
Emoji decode: 👨🍳🐀🇫🇷 — name the Pixar movie
Ratatouille
The two founders first built PickFu for this very practical reason while running a different business together.
To quickly settle their own disagreements / break a tie
This teammate dropped the fun fact that Cloudflare uses a wall of lava lamps to generate randomness for encryption.
George
For an Amazon listing, this single visual is the highest-impact thing a seller tests, because it's what shoppers see first in search results.
The main / hero product image
The most common reason people abandon an online shopping cart isn't the price of the item — it's this.
Unexpected / high shipping costs
This 1990s sitcom was famously described as "a show about nothing.
Seinfeld
PickFu didn't even pick its own name and logo by gut — it used this method instead.
It ran a PickFu poll
Ahead of a Tetris office-hour, this teammate shared research that playing Tetris after a car crash can reduce PTSD symptoms
Jasper
Mobile game and app studios run PickFu polls on these pre-launch assets (name one)
App icon, screenshots, or character/key art
When people pick a price that "feels right," they overwhelmingly gravitate to prices ending in this single digit.
9
Emoji decode: 🧙♂️💍🌋 — name the film trilogy
Lord of the Rings
The real "magic" of a PickFu poll isn't just the vote counts — it's this, which makes feedback feel human.
The open-ended written explanations
During GDC crunch, this teammate confessed to stress dreams — including one where a crowd of teenagers heckled Heather all through our sponsored workshop
Adrienne
PickFu lets you go beyond the general US panel by filtering respondents on these kinds of attributes — name two.
Any two of: age, gender, country/region, income, parental status, interests/hobbies, device
Ask people what makes a brand logo feel "trustworthy" and the top answer surprises no designer — it's this quality, not color or cleverness.
Simplicity / a clean, uncluttered design
Released in 1927, this was the first feature-length film with synchronized recorded sound and dialogue.
The Jazz Singer