Kaizen
This motto reminds ourselves the heart of Kaizen.
What is "Always Better, Never Best"?
The category name is a word from this language.
What is Japanese?
This motto reminds us to intentionally remove complexity in our design.
What is "Less is More"?
This is the name of Blue Bottle Coffee's first-ever true Dark Roast.
What is Tokyo Kissa Blend?
This is the Blue Bottle translation of "Kaizen".
What is "True Quality"?
This is the Blue Bottle translation of "Omotenashi".
What is "Spirit of Hospitality"?
This color is featured heavily in the second cafe opened in the Chicago market.
What is Sage Green?
Our partnership with Abel "The Weeknd" Tesfaye thoughtfully highlights coffees from this country.
What is Ethiopia?
This company popularized the term "Kaizen" relating to their automotive manufacturing practices.
What is Toyota?
As a part of Omotenashi, this Blue Bottle branding concept can be used to describe to a cup of coffee, food, playlists, and even the interior of a cafe.
What is Good Taste?
Each floor of our Wan Chai, Hong Kong Cafe is designed to symbolize one of each of these celestial bodies.
What is Moon, Star, and Sun?
The Blue Bottle Studio omakase experience includes this many courses.
What is 10?