Reporting
The simple code that can be attached to any URL to track source, medium, and campaign in Google Analytics.
What is a UTM?
CPC
What is CPC?
A system that allows buyers of digital advertising inventory to manage multiple ad exchange accounts through one interface.
What is a Demand Side Platform?
The status code indicating the server could not find a requested webpage.
What is a 404 error?
What is Our Community Now?
The point at which a recipient of a marketing message performs a desired action.
What is a conversion?
CRM
What is Customer Relationship Management?
A form of digital marketing where search engines allow advertisers to show ads on their search engine results pages.
What is Paid Search?
When one website links to another. Also called "inbound links" or "incoming links.
What is a backlink?
PINs Core Values (6)
Data Driven, Client Obsessed, Humility, Uno Team, Contrarian, Courge
A process of showing two variants of creative to different users and comparing which variant drives more conversions.
What is an A/B Test?
CTR
What is Click Through Rate?
The tool that allows marketers to manage and deploy marketing tags (snippets of code or tracking pixels) on websites without having to modify the actual website code.
What is Google Tag Manager?
A score that ranges from 1 to 100, that predicts how likely a website is to rank on search engine result pages (SERPs).
What is Domain Authority?
Where the idea for PIN first came about.
What is a cocktail napkin?
The process in which marketers assess the value or ROI of the channels that connect them to potential customers.
What is attribution?
ROAS
What is the Acronym for Return on Ad Spend?
The percentage of impressions that your ads receive compared to the total number of impressions that your ads could get.
Impression Share
Web pages served to users when they search for something online using a search engine.
What is a Search Engine Results Page (SERP)?
Proprietary script that allows PIN to learn about users and develop audiences to drive new customers for clients.
What is PIT?