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What is the ideal aspect ration of a Pin?
2:3 or 1000 x 1500
What percentage of Pinners use Pinterest on mobile?
85%
Pin 50% in view for 2 consecutive seconds
What is the Pinterest mission statement?
To bring everyone inspiration to create a life they love
What percentage of searches are unbranded?
97%
What are the 5 targeting demographics?
Gender, Age, Location, Device, Language
What are the keyword types?
Broad phrase, exact, negative phrase, negative exact
What are the 4 campaign types?
Awareness, Consideration, Video Views, Conversion, and Catalog
What do the placements in the attribution window mean?
Click/Engagement/Impressions
what is the Pinterest narrative?
The why behind Pinterest
What are the 5 Behavioral targeting levers?
Keywords, Interests, Expanded (description, text overlay, board), Audience, Placement
What does the algorithm optimize towards in a conversion campaign?
CPA
What is set at the ad-group level?
targeting and bid
What is Ads Manager?
What is it used for?
An intuitive, self service ads serving tool. Serves ads and reviews analytic for those ads.
What are the two placement feeds?
Search and Browse
What are the 4 types of audiences you can create in ads manager?
C, Act-a-like, Site visitor, and E ?
What are the 4 stages of Development?
Honeymoon (bliss), Dissatisfaction, Resolution, Production
What are the 4 step sales process?
Engage, Needs Analysis, Recommend, Demonstrate/Close
What is the hierarchy within Ads Manager?
Account (advertiser/business), Campaign, Ad Group, Ad (pin)
What is the default attribution window?
What is the favored attribution window?
30/30/30
60/60/60
What is CTR? What is the formula?
Click Through Rate, clicks/impressions x 100
What is Roas? and what is the formula?
Return on Ad spend, Revenue/Ad spend
What is CPA and what is the formula?
Cost Per Acquisition/Action, Cost/Action
What is CPM and what is the equation?
Cost Per Thousand Impressions,
cost x 1000/ impressions
What is knitting?
Collaborating both within your team and across multiple functions