ADS MANAGER
T or F: Adding employees to Business Access automatically grants them access to all of your business’s ad accounts.
FALSE: Adding employees to Business Access does not automatically grant them access to all of your business’s ad accounts. You must assign them ad account permissions.
the act of changing a campaign’s attributes in order to improve goal attainment.
Optimization
T or F: Driving Conversions is a key positioning point for Premiere Spotlight on Search.
FALSE: Driving Conversions is NOT a key positioning point for Premiere Spotlight on Search.
T or F Pinterest will always share audiences that have been created by Advertisers or use them to target anyone else's campaigns.
FALSE: Pinterest will NEVER share audiences that have been created by Advertisers or use them to target anyone else's campaigns.
T or F: You can create your own custom conversion report.
TRUE: All available conversions will appear in the “Table: Performance” view, even if you do not have those events tracked on your website. If you do not wish to view certain columns for events you are not tracking, click the pencil icon and uncheck conversions you do not want to view. Click “Save for Later” to create your own custom conversion report.
_________ and _________ must have a Pinterest Business Account in order to use Business Access.
Advertisers, Agencies
To "Upsell" means?
securing more budget from an existing Advertiser based on their prior results for a given objective.
A __________ ad is a mobile-only multi-image ad format that Advertisers can use to drive inspiration with their audiences and move them down the funnel from inspiration to consideration to action.
Collections
On Pinterest we offer what 3 targeting options to help Advertisers meet their business objectives?
Core Targeting
Audience Targeting
Placement
_______ Attribution is king when it comes to digital advertising.
Click
Advertisers can set up as many as ______ ad accounts per business account to support multiple currencies, support multiple payment methods, and improve the organization of their ads.
50
What are the 5 Optimization Levers?
Bids
Budgets
Targeting
Creative
Frequency
Shopping ads are similar to Standard ads except they are product Pins that contain a ______.
price
The audience list needs to include at least ________ Pinterest users to create a Custom Audience Insights Analysis.
100
_________ measurement solutions are developed in-house and measure a platform as a single channel, e.g. Pinterest only. These solutions are run internally by the Pinterest team.
1st-Party
The ad that we determine is most likely to _____________ will win the auction and be served to Pinners.
create the most value
or provide the best Pinner experience for a given action
Changing a bid, shifting budgets, removing interests, excluding keywords, pausing under-performing creative, are all examples of?
optimizations
The 4 components of creating a pin includes the following:
Title
Description
URL link
Interest categories
Pins show for your own keyword as well as for misspellings, synonyms, and other related search terms. Word order does not matter.
Broad Match
______ Attribution Model means equal credit is given to each touchpoint along the way.
Linear
The Pinterest tag is a piece of JavaScript code you put on your website to ________, ________, and ________ to reach valuable customers on Pinterest.
track conversions, build audiences, optimize
The foundation of our optimization and upselling strategies at Pinterest is based on two relatively simple questions, what are they?
Did we spend the budget?
Did we meet the KPI?
________ are best suited for advertisers who measure success based on awareness and consideration metrics.
Quiz ads
Name 4 types of Core Targeting
Interests
Keywords
Demographics
Expanded
Attribution windows at Pinterest are formatted like this: #/#/#. The first number represents the days after ______ on the Pin. The second number represents the days after ________ with the Pin. The third number represents the days after ________ the Pin.
clicking, engaging, viewing