Inbound + Outbound Strategy
What do you call a prospect that fills out a form fill on our website
Inbound lead
This song, often associated with sports arenas, includes the lyrics: "We are the champions, my friends."
What is We Are the Champions
A lead answers the phone and the BDR collects PACT information.
This marketing framework balances demand gen and a account-based funnel
The dual funnel approach
Released in 1975, this epic ballad includes the iconic line: "Is this the real life? Is this just fantasy?"
What is Bohemian Rhapsody?
The BD collects PACT+ and next steps sit with the AE
What is an S1
This marketing strategy reaches out to prospects even if they haven’t shown prior interest
What is Outbound
In this song, Freddie Mercury sings, "I want to break free from your lies."
What is I Want to Break Free?
This type of outreach involves personalizing communication with prospects based on their business needs and interests.
What is personalized outreach
This track features the lyrics, "Don't stop me now, I'm having such a good time."
What is Don't Stop Me Now?
What is 6sense
In this song, Freddie sings, "I'm just a poor boy, I need no sympathy."
What is Another One Bites the Dust?
What are our four success goals for Events
What are Booth Visits, Meetings Completed, S1s and S2s