Mission, Vision, & Goals
PMM Mission: Support IAS’s mission to be the global benchmark for trust and _______ in digital media quality by bringing to market, showcasing the value, and increasing adoption of IAS' new and existing products.
Transparency
Without this tool, everything becomes a high priority.
Tiering Framework
A monthly sync with cross-x stakeholders to align on key product adoption status, gap close analysis, goals, and key blockers.
Adoption Forum
This can help you grow as a PMM by leveling up your skillset
Training & Learning
Before becoming Integral Ad Science, our company was originally called _______.
AdSafe Media
PMM Vision: PMM is an engine of revenue growth for IAS by helping the company form the deepest level of trust with our clients through our ______
Products
This tool helps us know where we stand in the market and what we need to do to crush DoubleVerify.
Competitive Intel
A meeting to review a product launch plan
GTM Launch Review
Operates as a guide to help you determine if you are meeting or exceeding expectations in your role.
Career Expectations Grid
IAS stole this major Telco account from DV this year with a head-to-head test for Context Control.
AT&T
Part of our vision is to meaningfully make ______ a safer place.
The Internet
This tool provides a consolidated view and analysis of market driven product needs and requests from key stakeholders across business teams
Unified Business Needs (UBN)
A streamlined process to drive commercial teams to Jira for product/feature requests
Product Request Process
This is like the PMM GTM equivalent to a packing list for a vacation.
Product Launch Checklist
Starting Jan 1, 2024, all travel related activities at IAS (i.e., hotel, flights, car rentals) must be booked via _____.
Concur
An important 2024 goal is to expand our __________ product to more markets and more platforms, such as Meta in-feed, Pinterest, and Spotify.
Total Media Quality
The Product Growth Doc (PGD) is a source of truth for __________
Product Commercialization
A set of slides that describe recent consumer/tech trends in the market, IAS investments in relation to these trends, our roadmap within these investments, and a few product sizzle screenshots or videos to land the point and get clients excited.
Product Innovation Deck
The Career Expectations Grid is useful for identifying your _______ and improving your ________.
Strengths & Weaknesses
In this year, Lisa Utzschneider became CEO of IAS
2019
This "Big Rock" goal involves proactive customer engagement for roadmap inspiration and feedback
Innovation Roadshow
The Product Growth Doc (PGD) been used so far for these two product GTMs
Quality Attention and Meta Brand Safety & Suitability
A new framework to accelerate the rate at which we develop product strategy, build the product, and go to market with the product to drive adoption and revenue
Product GTM Operating Model
Name All 3 elements for PMM craft in 2024
Product Launch Checklist, Career Expectations Grid, Training & Learning
This person was a founder of both IAS and Amino Payments, which was later acquired by IAS
Will Luttrell