Placer.AI Restaurants Jeopardy Jeopardy Template

Value Props

Objections

Placer.AI Platform

Rules of Engagement

Random

100

What are 2 value props for a restaurant real estate executive?

identify the best sites for a new location or relocation,
analyze store openings and closures,
and understand how your competition is winning in a given market

100

"Just send me an email"

Absolutely, happy to send over an email, I was planning on it anyways. However, what I’m going to send you is some general information that could apply to anyone in the restaurant business.
- We take a lot of pride in our demos because they are fully customized around a location or project that you are currently working on; By tailoring the demo to your location of interest, we can really show you the power of the platform.
- So in addition to sending over that email, I’d love to set up some time to walk through the data that we have on 123 Main Street live. You’d leave with those location insights and the report for free, regardless of how the call turns out.
- Does Tuesday at 2 pm work for you?

100

Why do restaurants care about the Rankings feature?

Where does my restaurant rank on a local, state, and national level? Where do our competitors rank?

100

How many days must go by before you can go after a lead/contact that has been previously hit up by another SDR?

30 days

100

List 3 full service restaurant customers

Raising Canes, Dave & Busters and Lupe Tortilla

200

What are 2 value props for a restaurant marketing executive?

measure the success and effectiveness of marketing campaigns
run similarity and competitive analyses to understand how your competition is winning in a given market
measure the success and effectiveness of marketing campaigns on LTOs (limited time offerings) and menu updates

200

"I don't have the budget for this"

I totally understand where you’re coming from, and the truth is, if every person I called had budget, my job would be much easier; ultimately though we are just as interested in educating the market about Placer, as we are in gaining new customers.
This first call is simply introductory to get you some free data specific to one of COMPANYs locations, as well as take a look at how other restaurants are using the platform today in terms of {insert persona value props}….
Again - no credit card required - just want to show you those free insights and happy to provide you with a quote, so in the future when budget does open up, you can consider Placer. With that in mind, do you mind checking your calendar to see if Friday at 2 pm is open?

200

Why do restaurants care about the Visitors by Origin feature?

Ability to see what zip codes are driving traffic to specific locations or competitor locations. Is there an area where the competition is winning? Can this influence marketing spend?

200

When booking a closed lost contact, how many months must pass before returning to the round robin routing process for assigning an AE?

6 months

200

What is the order of prioritization for handling leads/contacts? (HINT: there are 5 types of leads/contacts, list them in order of importance)

1. Inbound

2. MQL

3. Event Leads

4. No Shows/Reschedules

5. Outbound

300

What are 2 value props for a Chief Operating Officer?

identify the best sites for a new location or relocation
analyze store openings and closures
run similarity and competitive analyses to understand how your competition is winning in a given market, or replicate the success you are having at your other locations

300

“Um, you’re calling my cell phone….”

- Oh my gosh, I am so sorry about that, I got this number from our marketing team, but I am grateful you took my call and since I have you, do you mind if I just take 60 seconds to let you know why I'm calling?

“I don’t take business calls from my cell phones”

I totally understand, I did send you an email but it may have gone to spam which is why I’m grateful to have connected with you today. Do you have a business line to replace this line with
{pause}
- Got it, thank you, I will update this in the system. But while I understand this is your personal line, since I do have ya here, I promise I will only take 60 seconds if you're open to hearing my pitch?

300

Why do restaurants care about the Visit Trends feature?

Study of foot traffic to determine capture rate of primary market, identify restaurants in need of improvement and provide insights for future restaurant location planning.

300

Within how many days do you have to execute activity on a lead/contact that you add to your Salesloft?

7 days

300

What 4 things do you have to check in Salesforce before executing outreach on a contact/lead?

1. open or closed lost opps

2. customer

3. strategic

4. previous activity

400

What are 2 value props for a restaurant franchise owner/operator/developer?

help them highlight the benefits of their offerings and locations to prospective franchisees
speed up sales or leasing cycles
understand how your competition is winning in a given market before rightsizing or expanding depending on where you are in your growth trajectory

400

Right when you introduce yourself, the prospect cuts you off and says "I'm not interested"

"I was actually calling you about your location at 123 Main St. Do you mind if I take 30 seconds to explain why I am calling?" [go into pitch if yes]

400

Why do restaurants care about the Market Landscape feature?

Easily visualize all of your locations or competitor locations on an easy-to-read map.

400

Which word(s) should be avoided in meeting notes?

- inbound

- demo request

400

What 3 things does leadership look at when considering promotions?

1. quota attainment

2. activity volume

3. consistency

500

What is the primary value prop for a restaurant partnerships/public relations executive?

* understand where their customer base lives, works, and where else they like to go to identify brand affinities and adjacencies to highlight potential partnership opportunities for your brand

500

“I’ll take another look at your email and reach back out if I’m interested”

In my experience, once we get off this call, there’s a 98% chance I don’t hear from you again because it’s so easy to get lost in an email inbox. The purpose of my call today is to get an educational demo set up with you and an expert that can walk you through the insights we have on 123 Main Street. Again, these demos are not a cookie cutter powerpoint presentation, they are centered on a location of interest to you, whether that be one of your restaurants or a competitors. You’ll leave with those location insights and the report for free, regardless of how the call turns out. With that in mind, are you available tomorrow at 2 pm just to take a look?

{pause}

ALTERNATIVE ANSWER:

Right, I hear you. Ya know that email I’ve already sent over is pretty generic, the resources there could really apply to any restaurant business. If you’re anything like me, I’m a very visual learner, so seeing the platform live makes much more sense than reading a static PDF via email.
So with that in mind, I’d love to get this custom demo scheduled and after, we can send you the recording, and you can determine if it makes sense to introduce to the greater team. Regardless, you'll leave with free data and learn something new about your location at 123 main street. Does tomorrow at 1 pm work better for you?

500

Why do restaurants care about the Dot Density feature?

GIS dot density view provides a powerful tool to conduct cannibalization and void analysis for site selection. Study competitors’ locations and determine opportunities in the market

500

What is the only time that we can have multiple meetings/opps open on an account?

Franchises

500

What was the restaurant opp rate last month (% of meetings that qualified)? (HINT: We were ranked #1, excluding strategic)

92.3%