The use and value of marketing channels
What is a system of people, organizations, and activities that work together to make goods and services available to consumers to purchase
Marketing Channel
What are the two types of marketing channels for consumer products?
Direct-to-consumer channel and indirect channels
What type of coverage is defined by whether the company has the resources and ability to reach and serve consumers in its target market
Target market coverage
What are 3 types of intermediaries?
1. Agents and Brokers
2. Distributors
3. Wholesalers
4. Retailers
What type of marketing channel occurs when a single company sets up multiple distribution channels to reach customers
multichannel
What type of target market coverage involves using fewer than all the intermediaries available?
Selective distribution
How many transactions can there be without intermediaries?
9 transactions
What are the two marking channels for business products?
Direct and Indirect Channels
What type of fulfillment of buyer requirements is defines as customers tending to purchase products that are close to where they work, live, or shop?
Convenience
What function of intermediaries is this: Handling, packing, inventorying, and transporting
Logistical
What type of marketing channel integrates all channels to create a single, seamless, and customer-centric experience
Omnichannel
What type of target market coverage uses a limited number of intermediaries, at times only one in each area?
Exclusive distribution
What function of intermediaries adds value by sharing information from the channel and consumers that brings important points to the marketing department
Facilitating
What type of marketing channels for business products is expensive and works for complex products?
Direct Channel
What are the 5 types of fulfillment of buyer requirements
1. Information
2. Convenience
3. Variety
4. Pre-sale service
5. Post-sale service