Who is considered to be the Father of the Fast Food Taco?
Glen Bell
100
Which European country is the continent's leading consumer of Mexican Food? What is this country's perception of Mexican cuisine?
Norway, "home"
100
What two states were most influential in setting national patters for Mexican food within the United States in the postwar era?
Texas and California
100
What is an example of an invented tradition that American-Mexican restaurants came up with as a marketing tactic to seek a homespun national identity?
Worm at the bottom of tequila bottle
100
What is the significance of the term “Gringo food”? How is it significant that Mexican food is referred to as such in the market?
Takes away from the authenticity and culture, white man is globalizing and exploiting mexican cuisine. Makes culture look retrogressive and basic
200
Which Mexican female cook lost her sight, and taught herself to cook with her other senses and eventually began to teach cooking classes and wrote a series of cook books?
Elena Zelayeta, taught herself to cook by touch, judged the heat of cooking oil by smell, measured baking time by listening to programs on the radio
200
How did the food processing industry effect local and regional cuisines?
faster production, less need for localized products and ingredients. Losing more of the authenticity and culture
200
What are the three types of Mexican Cuisine mentioned in the text?
Tex-Mex, Cal-Mex, New-Mex
200
How did the taco connect with Hippie identity and association?
Easiness, cheapness
200
What was the *first* Mexican restaurant in Europe? When did it open and why did it fail?
La Cucaracha; post olympics, established in a monestary, little decorations, bad food.
300
Which American entrepreneur and U.S. gym teacher, can be credited for the first successful Mexican restaurant in Europe? What is his story?
Thomas Estes, LA Gym teacher--> Amsterdam--> Cafe Pacifico
300
What is the "Land of the 7 Moles"?
p.132 Where urban chefs consolidated diverse village food festivals into a weekly round of restaurant specials
300
What were the goals of the of the Mexican haute cuisine movement of the 1980's?
challenge corporate bureaucracy, conformist suburban lifestyles, and environmental pollution
300
How did Mexican Restaurants exploit stereotypes to entice and attract consumers?
Images of marrachi bands, beer, beaches, dancing women, sombreros.
300
Who is Mexico's leading brewer? What was their leading best-selling brand and how did rival companies attempt to decrease their sales?
Grupo Modelo, Corona, spreading rumors of urine being in the bottles
400
Who is Patricia Quintana? What was her significance in the culinary aspect of Mexican-American cooking?
She was the first Mexican woman to publish a major cookbook in the United States.
400
How did regional differences influence the type of taco and its ingredients?
Local ingredients, different "twist"
400
Which Mexican food was described as "the most distinctive icon of California's Mexican cooking"?
The burrito
400
How did cultural imperialism heade way to new concepts with US soldiers serving abroad?
US taste for mexican food and craving, led to a greater demand
400
What regional competitors did Taco Bell face during the throughout the decades?
Taco- Time, Oregon; Taco-Tico, Kansas; El Chico, Texas, Louisianna, Georgia; Chipotle, Colorado
500
Who was the first city councilman of Mexican decent? What is his significance in terms of public addresses on Mexican food?
Edward Roybal, Mexican American campaign to gain cultural acceptance, ensured that Mexican diet was healthier than American diets
500
What are some similarities and differences between the food production aspects of United States and Mexico?
global, industrial agriculture and fast food vs local alternative agriculture and slow food
500
How did advertisers market Mexican food?
Exotic sense with "extremely spicy" warning labels
500
how did restaurant entrepreneurs adapt their menus to encourage patrons to their restaurants? What does this say about Mexican food?
they claimed that they served Mexican cuisine, even if it was the bare minimum, customers were so enticed by this cuisine that restaurant owners used this to their advantage
500
What is NAFTA, and what benefits/drawbacks did it create?
North American Free Trade Agreement, allowed goods to move freely across North American borders. helped spread cooking, increased immigration