Product Life Cycle
This is the first stage of the product life cycle where the product is launched and marketed for the first time
Introduction
100
100
This group is very socially influential and educated. They like to do a little research before purchashing
Early Adopters
4 P's
Product, Price, Place, Promotion
This social media platform is known for its short, looping videos and was bought by Twitter in 2012 before being shut down in 2017
Vine
In this stage, sales begin to increase rapidly, and the product gains wider market acceptance
Growth
200
200
This consumer does not care about price or quantity they just want new things as soon as possible
Innovators
Categories for market segmentation (4)
Demographics, Psychographics, Geographics, Behavioral
What year did Call of Duty debut?
2003
This stage is characterized by peak sales and market saturation
Maturity
300
300
This consumer is usually elderly and resistant to change
Laggards
What do TAM, SAM and SOM stand for?
Total Addressable Market, Serviceable Addressable Market, Serviceable Obtainable Market
This NBA team has won the most championships in history
Celtics
During this stage, competition has overtaken the product in popularity
Decline
400
400
What is the total percentage for the majority sections of the Consumer Adoption process
68%
What are the factors that make a good logo? (4)
Unique, Relevant, Versatile, Simple
What school won the 2023 Men's Lacrosse D1 National Championship?
Notre Dame
Properly Draw and Label a PLC
Answer
500
500
Draw and properly label a Consumer Adoption curve (No percentages)
Answer
This type of indirect marketing focuses on building relationships with the public in order to create a positive public image for a company or organization
Public Relations
Name three countries with "South" in the name
South Africa, South Korea, South Sudan