Brand Basics
What do we call updating a brand’s visual identity, messaging or expression without completely changing who the brand is?
Brand Refresh
Name one reason why Plentify is refreshing the brand?
1. Accurately reflect the Plentify universe
2. Serve all our audiences B2B, B2C, B2B2C
3. Create a cohesive visual language across our channels and products
Who is the Brand Engine for?
Plentify employees and Plentify partners.
This sports brand's famous swoosh is one of the world's most recognisable logos.
Nike
What tells people what Plentify is, who it’s for and why it matters?
Positioning
Who owns the Plentify Brand?
Everyone / All our key stakeholders
A tool people can use to ask questions about the Plentify brand and get help writing on-brand copy.
BrandCore
This South African brand is known for cheeky, topical advertising and its distinctive Portuguese-inspired identity.
Nando's
The words, how we communicate and personality a brand uses when it communicates are known as what?
Tone of Voice
Why can't we simply keep communicating Plentify the way we always have?
The brand needs to evolve with the business
Why is the partner onboarding section important?
- It's about making sure anyone representing Plentify knows how to represent the brand.
- Can be used as a sales tool
-Make sure partners learn and understand the Plentify brand.
This South African bank positioned itself as a simpler alternative in a traditionally complex banking category.
Capitec
What is the collection of visual elements, such as colour, typography, imagery and logo, that make a brand recognisable.
Visual Identity
What we create when our website, sales team, installers and partners and every touchpoint all communicate the brand in a recognisable way.
Consistency/Trust
Name one tone of voice principle?
1.Serious but not boring
2. Casual but not flippant
3. Respectful but not bland
4.Enthusiastic but not melodramatic
What is the Most Valuable Brand of 2026 in South Africa? Kantar BrandZ's Top 5 Most Valuable South African Brands in 2026.
MTN