People of PM
Analytics Acronyms
Process Process Process
In the Office
Models & Things
100

OG PM member Colin has been apart of Horizon Analytics for this many years, provided his LinkedIn profile is a source of truth...

8

100

BST

Business Solutions Team

100

BST pulls a file for us frequently from this clunky & archaic looking platform

CORE

100

Get off at this floor when you come into the office, dedicated to Next

15th

100

Another term for web visits, used by Carvana for example

pageview

200

Rebecca's cat, who has periodically been seen on camera, is this color, commonly used to describe a skin tone

Tan

200

DBT

Data build tool

200

This type of call is set up to iron out all of the details related to model inputs before the model is setup

Data discovery call

200

The term used to fancily describe in office days

Cohort (days)

200

Clients hope for this, a quick ____ in response to their spots

Burst

300

Amanda graduated from this university, joining Horizon shortly after

Adelphi

300

SFTP

Secure File Transfer Protocol

300

Sling is firewalled from this client that has gone through multiple name changes in recent years

Altice

300

You won't have to input your credentials to this platform, once you open your laptop, you're in at the office

Forticlient

300

Connect is made for this type of media that sounds extra, or 

over the top

400

Gretchen Witmer is the Governor of this state where Pranoti works from remotely

Michigan

400

VRSM

Vanity Response Sourcing Model

400

This lean manufacturing term also pertains to the style of Asana's board view

kanban

400

This area of the office hosted the Analytics Learning Series, causing a bit of confusion

The Garden

400

This attribution approach, gives a little bit of credit to each spot here and there 

Fractional

500

This is the name of the Muddy Paw's Alumnus who is Taylor's partner in crime

Kona

500

ARMI

Anticipated response marketing indicator

500

This company provides a suite of collaboration software, including an old friend, Trello

Atlassian

500

Renting a desk? The desks in the Analytics Neighborhood have these 4 numbers to start the desk ID

1511

500

This vendor coins itself as the Global Leader in Creative Logistics

Extreme Reach

M
e
n
u