Customer Analytics
Drastically increased speed to data, with a record turnaround time for Fall Mid-Promo insights within X amount of weeks
4 weeks
This memo developed an approach to develop decision framework and improved understanding on what Core / LTO contribute to the business
Core to LTO Memo
The process used to capturing the exiting of a food item or beverage ingredient, including PMA and cross-functional tasks, to create consistency across categories and BU’s, and mitigate write-off and customer and partner confusion
Exit Documentation
LS integrated data and insights within the Pulse in an effort to shift away from this former LS PMA deliverable.
LS Promo Recaps
This memo provided guardrails for future promotion frequency and products that should be supported.
Hint: Colloquially referred to as THE Memo
Promo Cadence Memo
PMA co-led the effort to stand up a chilled distribution network in LS to support this beverage launch.
Pearls
The model used to assess the trade-off’s of leaning into or out of buys for LTO’s and new core items.
This was used recently to determine the right strategy for Fall Pumpkin Muffin, and Holiday Cran-merry Refresher
LTO Buy Model
LS PMA were responsible for these tasks, which have now transitioned to the teams that manage the same tasks for CO.
Bev autoshipment planning + testing/measurement
Through the use of this refreshed analytical approach, the team was able to show diminishing returns for each additional lavender plus ups in regards to growing reach across new customers.
Incremental Reach (De-duplicated Reach)
Enhanced these standard reports to give additional visibility to leaders at more granular levels on performance
Weekly reporting decks and monthly reporting
This newly refreshed framework will reduce waste and improve SKU efficiency for our largest licensees, Target, Kroger, Albertsons & Regional Grocers, provide a consistent customer experience, and make room for exciting innovation
LS Standard Assortment
LS PMA cross-trained on CO by completing this key deliverable.
Product Forecasting
Name the LTO beverage that transition to Core since 2020.
Trick question...We haven't had a single beverage transition!
DOUBLE JEOPARDY
This food product has the best environmental impact score of all current core food product
Plain Bagel (72)