PLUS 1
PLUS 2
PLUS 3
PLUS 4
PLUS 5
100
What Metrics are reported out for Social Prospecting?
Impressions, LPV, CPLPV, CPM, CTR
Bonus Question: What is CPM?
100
This is where we can find all collected documentation and materials about PMC.
What is SharePoint?
marriottonline.sharepoint.com/sites/MDSPLUSMEDIA
100
This is where Koddi keeps its documentation/guides/articles in PLUS.
A: What is the Need Help Section?
Bonus Question: Using the Need Help section to find your answer - What Document shows Brand eligibility for Snapchat or Meta Prospecting?
100
Once a Social Ad is clicked, the user is directed to this page.
What is the hotel’s rate list menu page.
*Keeping consumers focused on your hotel throughout the buying funnel.
200
These channels are not commissionable.
* Paid Search
* Sponsored Listings
* Social
200
Who can receive an NPS survey?
The individuals who receive an NPS surveys are randomly selected.
In order to be eligible to receive a survey a POC must be listed in SF as a Related Project Contact (and/or main POC contact). Additionally, they must be an active client community user.
200
This is where clients can find Expedia TravelAds copy guidelines.
A: This can be found on Google/Expedia site directly, and or shared to the client. (This resource is stored within our internal SharePoint site)
200
Where can a client find Opportunity Recommendations?
1. Future Months (PLUS DMP section)
2. Koddi Reports
Bonus Question: How far out are opportunity recommendations provided in PLUS?
200
Explain the differences between "Focus on Conversion" and "Focus on Conversion and Consideration" PLUS Strategies
[Discussion]
Focus on Conversion: This room night goal will focus your budget on the highest converting channels to maximize returns
Focus on Conversion and Consideration: This room night goal maximizes budget in OTAs and allows hotels to activate Social Prospecting.
Bonus Question: How does the PLUS Goal affect Campaign Automation?
300
This is the formula for AGRE?
(Rev-Spend-Commission)/(Spend + Commission)
Bonus Question: Someone asks "What is the goal/target for AGRE", how do you respond?
300
What is 'Hotel opportunity'? How are these figures provided?
[Discussion]
[Discussion] These opportunities are provided by Koddi based on historic spend and performance data at the hotel and market level to estimate future budget recommendations.
*Budget opportunities are dynamic and can change up to twice a month.
Bonus Question: What does a $0 recommendation mean?
300
Expedia Targeted Ad spend is included in the pacing screen for the Expedia Channel?
What is TRUE
300
The' Am I Competitive?' module displays what information?
Note: Data displayed in this module include all brands participating on Expedia within this market.
(Spend) Aggregate of the top 20% Top Spenders in the market
(Avg CPC) Average CPC from the highest 20% of CPCs in the market
(GRE) Average GRE from the properties in the market leaders Avg CPC cohort (Reasoning: To show the correlation between CPC and ROAS)
300
How would you position Sponsored Listings? What is the Value?
[Discussion] This person isn't searching for the Brand. Destination Based - Target New Customers
* Engage shoppers early in the travel planning stage
* Rich Ad Formats: Images/Pricing/Reviews
* Diversify your Direct Funnel Channel Mix
* Non-commissionable
400
Targeted Ads can be shown on what website?
A: TravelAds populate across a handful of Expedia Group’s sites including Expedia, Hotels.com, Travelocity, Orbitz, Wotif, Cheaptickets, ebookers, TAAP, lastminute, & mrjet.
TravelAd metrics we see in PLUS are an aggregated rollup of all these various Points of Sale.
400
What is Executive Excellence?
EE is Marriott’s franchise executive coaching organization, offering programs for both new franchise management companies and existing operators seeking improvement. These programs are crucial for supporting new franchise partners with operations and topline success.
Note: Failing EE means they’ve failed as hotel operators. While they still own the hotel and it remains a MI hotel under the same brand, they’ve not succeeded in their role as operators. As a result, they’re required to hire a third-party management company to take over hotel operations.
400
What is the difference between Managed or Franchised Hotels?
Franchised hotels are managed by a third-party and pay fees to use the Marriott brand and Marriott Systems.
Managed hotels day-to-day operations are managed directly by Marriott. [Direct control]
Bonus Question: How do you know if a hotel is Managed or Franchised?
400
This Musical Instrument requires a special breathing technique - mastered by Duskin
What is a Didgeridoo
400
What are a few Key benefits of Driving Direct?
[Discussion]
* Owner Value Proposition [low-cost]
* Competitive Moat [mitigates risk posed by changing competitive environments]
* Marriott's Global Distribution Strategy
* Member Loyalty / Loyalty Programs / Point Earnings
* Channel Acquisition Costs [AGRE]
* Improving Budget Diversification in PLUS
500
What factors can attribute to the appearance of lower ADR?
[Discussion] Revenue Management is in control of determining daily rates. These rates are fluid and based on many factors.
What are the stay dates of the bookings?
Was there a BonVoy/Point Redemption?
What are the differences in rates for certain nights? (ie Room Type)
Did we scrub for Rate Parity to confirm? What do we do if Rate Parity is discovered?
500
How does a client opt-in to receive e-Reports and/or daily funding alerts from Koddi?
PLUS > My account Settings > Manage Profile (update) > Click opt in boxes > Save changes
500
In PLUS Reporting: What is the difference between Direct and Total performance?
Direct: The activity that results when someone clicks directly on your ad and books your hotel. [7 day last click attribution]
Total: The cross-sell activity that results when someone clicks on an ad for another hotel but books at your hotel. [7 day last click attribution]
500
What is TBMP? How would you explain it to a customer?
[Discussion]
TBMP is mandatory for all Marriott hotels - it's designed to help Marriott become more competitive in shifting share from the OTAs while driving more profitable room nights at the touch points where consumers make consideration/purchasing decisions (Direct).
In PLUS, hotels layer individual hotel funds on top of corporate efforts, so you can improve your hotel performance online.
In PLUS, hotel bids "PLUS-Up" Corporate bids for your specific hotel, in turn your ad placements improve for higher visibility by potential customers.
Hotels are charged 8% on completed stays that result from a click. This charge only applies to commissionable rates, as some rates are not commissionable.
500
What does MARSHA stand for?
MARSHA: Marriott's Automated Reservation System for Hotel Accommodations