The Who
Responsible for: graphic design (the new logo!), development & management of external branding like direct mail, emails, event signage, etc., website
Who is Buck Usher?
A general question about the whole organization
What is info@sbhumane.org?
Our new name
What is Santa Barbara Humane?
Responsible for: database integrity & management, donor relations (cultivation, solicitation, stewardship), community partnerships, writing & copyediting, event management
Who is Rebecca Samuelson?
To reach the whole team
What is outreach@sbhumane.org?
The belief that supporters are the foundation for success in the care of animals in need. Our outreach, development, and communication efforts place them at the center of all we do!
What is the Donor Centric Philosophy?
Upbeat, positive, friendly, compassionate, kind, genuine, optimistic, fun
What are words to describe our brand?
Responsible for: Grant research, grant writing, bequest tracking, CRM Data entry (DonorPerfect)
Who is Jim Grippo?
A question about a grant opportunity or award
What is grants@sbhumane.org?
Responsible for: strategies for all marketing & development efforts, design & leadership of P&O initiatives, procurement & oversight of all outside resources & vendors, VIP donor relations, planned giving
Who is Sofia Rodriguez?
Where to go for templates, logos, letterhead, and other branded elements
What is Knowledge Hub > Outreach?
Responsible for: development & management of internal branding such as campus signage, templates, etc., social media, press & media relations, analytics, animal promotion
Who is Marissa Miller?
Someone wants to make a donation now or leave us in their will
What is give@sbhumane.org?
The Google Form for each team to share about an impactful dog or cat's experience
What are Animal Stories (Mad Libs)?
Used to request a document, sign, promotion, or other marketing item to be created or updated
What is the Marketing Materials Request Form?
Responsible for: assistant to the department & to CPO, departmental screener & greeter, database support, legacy program support & columbarium sales, grant support, donor relations, constituent research
Who is Jessica Woodyard? (JDub!)
Somone has a product or service to provide to marketing or wants to reach the designers
What is marketing@sbhumane.org?
Used when a donor drops off a gift of items (blankets, food, etc) and wants a receipt
What is the In-Kind Form?
A form signed allowing a person or pet's image/video to be used in publication, found in ShelterLuv
What is Media Release?