Communication Please!
Define Controllers?
They take-charge and want control of themselves, others and situations. Task-oriented, drivers and are only focused on the end goal.
One way to ensure that you know your target audience in business communications is to thoroughly research your audience beforehand. So, research specific groups that you will be addressing. Your job is?
A Researcher
This evaluation determines who needs the communication program/intervention, how great the need is, and what can be done to best meet the need. Involves audience research and informs audience segmentation and marketing mix (4 P’s) strategies. What evaluation type is this?
Formative Evaluation
Who are Collaborators?
They're Easy-going, relationship-oriented, and enjoy working with people to work towards a consensus or end goal.
Researching your target audience may yield varying results that identifies different groups with will be communicating. You can know the audience within your organization by learning and identifying your specific goal while, at the same time, identifying those within the organization who will have a vested interest in your message. What would a person doing this job be known for?
Specificity
Which evaluation measures effort and the direct outputs of programs/interventions – what and how much was accomplished (i.e., exposure, reach, knowledge, attitudes, etc.). Examines the process of implementing the communication program/intervention and determines whether it is operating as planned. It can be done continuously or as a one-time assessment. Results are used to improve the program/intervention?
Process Evaluation
Define who are considered Analyzers?
People who are Detail-oriented, logical thinkers who analyze others and situations. Work best alone to come up with solutions, and therefore may take more time to make a decision and take action.
I target the targeted audience-Knowing your target audience involves knowing the specific needs of the audience and not just the message you want to convey. My job is?
Needs
What's Impact Evaluation?
Measures community-level change or longer-term results (i.e., changes in disease risk status, morbidity, and mortality) that have occurred as a result of the communication program/intervention. These impacts are the net effects, typically on the entire school, community, organization, society, or environment
Are you a Socializer? well if not, what makes one?
A socializer is outgoing, thrive on change and enjoy meeting people. They get their energy from others and therefore work best when brainstorming with others to make a decision and take action.
I handle addressing your target audience based on research, and its needs should allow you to develop a strategy that will help you to better communicate as well. I handle making what?
The strategy
Outcome evaluation measures the effect and changes that result from test run of a campaign? True or False?
False- Measures the result of the campaign's outcomes at the end.
What's a good communicator?
Someone who handles their business by talking to other for the dub in class.
Is it true addressing the projected audience is a key point in a business, and having jobs towards this is important.
True
You ready for P.O.B
Yeah!