Try and Identify
When an Influencer can’t work with a competitive brand for a certain period of time
Exclusivity
This content type must be built specifically in a vertical 9:16 aspect ratio
Instagram Reels
Spend / Conversion
CPA (Cost Per Acquisition)
This cosmetic powerhouse famously annually flies a massive group of top beauty influencers to a luxury resort for a viral brand trip, sparking a massive internet debate about influencer marketing budgets and transparency.
Tarte Cosmetics
The viral, mysterious, and completely unexplained numerical meme that dominated TikTok comments and captions, causing teenagers to aggressively scream whenever an In-N-Out order called out this specific number.
67
The 5 influencer tiers
Nano, Micro, Mid, Macro, Mega
This platform features Spark Ads, allowing agencies to boost a creator's organic video using an authorization code while retaining the creator's profile identity.
TikTok
(Spend / Views) × 1,000 is considered what?
CPM (Cost per Mille)
This massive fast-casual franchise concept was scaled instantly to hundreds of brick-and-mortar locations across the country by letting creators launch customized menu items completely through virtual "ghost kitchens" and delivery apps.
MrBeast Burger
The ultimate "ugly-cute" elf-eared designer plush toy that transformed from a niche creator unboxing trend into the most fiercely coveted, line-inducing luxury fashion accessory clipped onto bags worldwide.
Labubu doll
The highly coveted graphic icon on TikTok or Instagram that proves a creator's account is verified and authentic rather than a fan page.
What is the Verified Badge (or Blue Check)?
On this long-form platform, the algorithm notoriously penalizes the distribution of a video if a viewer clicks an external tracking link too early in the watch session.
YouTube
Sessions / Views
CTR (Click-Through Rate)
This massive carbonated beverage brand completely leaned into internet meme culture by formally licensing a viral song created by TikToker Romeo Bingham, turning his organic "good and nice" hook into an official national television ad campaign
Dr. Pepper
This YouTube titan and undisputed king of viral stunt videos officially shattered entertainment records by hosting the largest game show in internet history. First airing in 2024
MrBeast, Beast Games
When a brand puts $$ behind a piece of content for wider more targeted exposure
Boosting/Whitelisting
This medium measures creator success using user-initiated download spikes, chart rankings, and audio completion rates
Podcasts
Engagements (likes, comments, shares, and saves) / Views
What is the Engagement Rate?
This OG YouTube beauty guru laid the absolute blueprint for modern creator commerce by launching Ipsy, a monthly cosmetics subscription box franchise that scaled to hundreds of millions in annual revenue
Michelle Phan
The viral food phenomenon that completely overwhelmed social feeds, forcing creators worldwide to film intense, ASMR crunch tests of a specific pistachio-and-kataifi-stuffed dessert
Dubai chocolate
This digital entity controlling who sees what on TikTok and YouTube, frequently changing its rules and giving media planning regular mild panic attacks.
Algorithm
This platform features an "Inspired by your shopping history" feed and uses Creator Connections to let influencers monetize curated lists
Amazon / Amazon Live
Customer Value x Conversions
Conversion Benefit
In one of the most successful performance-marketing multi-year runs in internet history, this digital privacy provider became a staple of YouTube culture by sponsoring thousands of channels ranging from MrBeast to high-end commentary podcasts.
NordVPN
The internet-breaking, algorithmic experiment where millions of users frantically claimed membership to a mysterious social collective without any initial explanation, generating over 75 million views entirely through organic FOMO
Group 7