Estimated, 1-per-click, micro-...there's so many of this type of metric
What are conversions
100
CPM, an often misremembered acronym, stands for this
What is cost per million impressions
100
In June 2012, Facebook launched this, which many thought would evolve into a multibillion dollar business and dominate the retargeting business
What is Facebook Ad Exchange
100
Google loves using adorable names to describe their algorithm updates. But this April 2012 update was nicknamed something more sinister, and was won even Bruce Willis may not have survived.
What is Mobilegeddon
100
This piece of punctuation used to be in the Point It logo, but now is nowhere to be found.
What is an exclamation point (!)
200
An important measurement to determine the success of e-commerce campaigns, this metric is calculated by dividing revenue over cost
What is Return on Ad Spend (ROAS)
200
This acronym stands for a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.
What is DSP
200
Don't be a square. Be sure to try running ads on this social media channel, which can be accessed via Facebook Business Manager.
What is Instagram
200
A well-know SEO term, this refers to the use of aggressive SEO strategies, techniques, and tactics that focus only on search engines and not a human audience, and usually does so by not obeying search engines guidelines.
What is Black Hat SEO
200
Don't get confused by this old address, which still pops up sometimes on Google when looking for the Point It office.
What is 3131 Western Avenue
300
It's good to know where you stand, so don't be fooled by this setting, which is set at the campaign level in Google, but at the ad group level in Bing
What is Location Targeting
300
Display can spend big money and drive bid results - but this form of deception that this channel has to deal with happens when an automated script or bot imitates a legitimate user
What is click fraud
300
Facebook recently rolled out this new tracking element, which allows you to to combine your remarketing & conversion tracking
What is single universal pixel
300
If dozens of links point to a pager with the right keywords, that page has a very good probability of ranking well for the targeted phrase in this. That's what makes it one of the strongest signals the engines use in rankings
What is Anchor Text
300
Point It works to provide gifts ever Christmas via Adopt-a-Family for this specific charity organization
What is Wounder Warrior Project
400
Length is key when writing text ads! But who knew this is the limit for how long your URLs can be.
What is 1,024 characters
400
Using these in-store tracking devices is one way a programmatic display program could raise its geo-targeting functionality to the next level
What are beacons
400
Promote, promote, promote! It's a hot phrase at Twitter, where promoting these can help increase engagement, measure follow rate, & increase your number of impressions
What is Accounts, Tweets, or Trends
400
In the last few months, Google announced that this project, which provides a faster mobile web experience, might be incorporated into it's ranking algorithm
What is Accelerated Mobile Page (AMP)
400
This phrase is a favorite of the marketing team, as well as a driving initiative for our 2016 strategic planning. You can even say it with the hashtag hand motion if you fancy
What is #RESULTS
500
So easy to mix up! But when setting up your remarketing campaigns, this setting ensures you're only bidding on your applied audience.
What is "Target & Bid"
500
Ah, yes, the birth of a platform! Turn started doing business in this year, when Daniel Powter's "Bad Day" was all the rage
What is 2006
500
Twitter isn't afraid of the lead generation environment, and proved so when they rolled out this ad type which allows you to capture a users name, email, and @username within a tweet
What is Twitter Lead Gen call
500
Gotta get your tags in order! Be sure you have a unique, keyword focused type of this tag on every page of your site
What is Title Tag
500
So many roles, so little time! This was Katy's first title when she started at Point It