Who Has the Power?
This person controls health budgets and approves policy changes.
Who is the Minister of Health?
Not having enough income to afford medications.
What is income/poverty?
Writing a letter to an MP or MPP.
What is lobbying or direct communication?
This stakeholder wants funding for more nurses.
Who are hospital administrators?
You email an MPP a clear paragraph about one issue.
What is a fail? Too long.
his group influences policy by caring for patients and giving expert testimony.
Who are healthcare providers (doctors, nurses, etc.)?
Living in a neighbourhood with no grocery stores.
What is the built environment or food environment?
Gathering signatures to demonstrate public support.
What is a petition?
This stakeholder votes on provincial laws.
Who are Members of Provincial Parliament (MPPs)?
You bring a community leader to a meeting to share lived experience.
What is a win? It adds legitimacy and emotion.
This stakeholder often doesn’t have formal authority but brings community stories and lived experience.
Who are community members (or patients)?
Not being able to read health instructions due to language barriers.
What is language/literacy?
Speaking out during a public meeting or press conference.
What is public speaking or media advocacy?
This stakeholder cares most about the community’s lived experience.
Who are community organizations/advocates?
You advocate for a new law but never identify who has the power to change it.
What is a fail? No target audience.
This group can amplify your advocacy issue quickly through headlines and interviews.
Who is the media?
Being exposed to pollution because of where you live.
What is the physical environment?
Creating a group of organizations working together on one issue.
What is a coalition?
This person investigates health stories and can give your issue visibility.
Who is a journalist?
You tailor your messaging differently for a journalist vs. a policymaker.
What is a win? Good audience-specific communication.
These elected officials decide on local policies, zoning, and community programs.
Who are city councillors/municipal officials?
Facing discrimination when seeking healthcare.
What is systemic racism or social exclusion?
Packaging research into short, easy-to-understand summaries for policymakers.
What is a policy brief?
This group must implement a new policy in real time and often give practical feedback.
Who are frontline healthcare workers?
You send a politician 12 pages of data with no summary.
What is a fail? Too long.