Competitors
TWO main DSPs that rival StackAdapt when it comes to political
TTD & Centro
What’s the minimum spend required for a client to leverage Creative Studio?
10,000 per campaign
Brand Lift is sometimes called _____ when talking specifically to political clients?
These TWO voter profiles make up the largest voting blocks in the US
Millennials and Baby Boomers
(T/F) TTD has access to unique inventory such as TikTok in APAC.
(T/F) Using a countdown format, Creative Studio can put together a creative that connects with a user's iCal/Google calendar.
True
(T/F) You need to spend a minimum of 10,000 per campaign on the StackAdapt platform to be able to have qualify for a managed service
False, 10,000 per month for the entire account, not per campaign.
What are down ballot races?
Relating to or noting a candidate or political contest that is relatively low-profile and local compared to one listed in a higher place on the ballot.
Ex: Very popular presidential nominees often cause down-ballot candidates to win.
MiQ sits on top of these 4 DSPs
Xander, TTD, Amazon, DV360
What type of creative would be best if a candidate has multiple different messages that they're trying to push out
Carousel
What do CPMs clear for while running display and CTV for political campaigns?
For display, between 2-4 $ depending on how tight the campaign targeting is, CTV is usually between 30-35$ depending on how long the video is
Name THREE Political Specific 3rd-Party Audience Providers
TargetSmart, L2, AffinityAnswers, Factual, ALC, Acxiom, 123Push