Major trends in Public Opinion
Public opinion is formed through what process?
Political socialization
To measure the public's opinion on political topics, researchers use
polls
When images are consistently depicted a certain way over and over, viewers construct:
mediated realities
Presidential candidates spend most of their time in
swing states
An election in which the President is not elected is called a
midterm election
Who is the most influential regarding your opinions?
Your parents / adult who raised you
People who respond to polls are known as
respondents
Researchers have found that the ____ can influence opinions.
medium
Who is more likely to turn out to vote?
women, older, more money, more education
summer
An opinion formed on the spot is known as
a latent opinion
To ensure accuracy, pollsters are careful to avoid
sample bias & question bias
How many corporations own all of the media?
6
Most voters use party identification to engage in
straight-ticket voting
In California we have the initiative, referendum and the
recall
Joe Biden's approval rating is at
around 40%
A sample population must be:
random, representative, large enough (2,000)
The media is protected by
the 1st Amendment
Candidates in __ elections have a harder time due to lower voter turnout
midterms
A ballot in which voters get to express interests regarding all candidates
rank-choice or approval
What percent of Americans trust in government today?
3%
Polls are most reliable when:
multiple surveys confirm the same result
When a story is covered as either positive or negative without the other perspective
Priming
What type of candidates have the most advantage?
incumbents
A primary ballot in which all party candidates are listed together
blanket primary