What is a political ad?
Political ads aim to ...
influence public opinion and voter behavior
What year was this ad aired?
1988
Which presidential campaign did it air on?
Lyndon B. Johnson (LBJ)
Who endorsed this ad?
Celebrities and doctors
What does the appeal to fear do?
Suggest voting
They promote or discredit ...
a candidate, party, or policy
Whose presidential campaign was it featured in?
George H.W. Bush
Who was LBJ running against?
Barry Goldwater
Visual elements of the ad include ...
Smiling, healthy-looking people and doctors
Goldwater's desire was to ...
incite a nuclear war
Common appeals used include ...
emotional, ethical, and logical
Who was the target audience in this ad?
Suburban, white voters
The general American public
The intended audience was ...
General public, smokers
Social/ethical issues include ...
emotional manipulation of viewers and no real evidence of threat
Techniques include ...
rhetoric, selective imagery, and strong language
What were some elements of the ad?
Dark visuals, threatening music
What was the intended purpose of the ad?
To promote LBJ as a peace candidate
Social/ethical issues include ...
misleading health claims and long term health consequences ignored
What was the color of the hats in the Chesterfield ad?
Green
Political ads significantly ...
impact elections and public discourse
What was the purpose of the ad?
To attack Dukaki's prison furlough policy
What were some visual elements of the ad?
Little girl picking daisy, nuclear countdown
Purpose of ad was to ...
normalize and promote smoking
What term was used to imply that crime rate would rise if Dukakis was elected?
Slippery slope