This is the American term for the items that are broken into these 8 subtypes: Primitive, Talking head, Negative, Production, Cinema-verite, Man-in-the-street, Testimonials and Neutral reporter.
What are Political Spots?
100
The British political party that largely resisted the use of professional broadcast advertisement until the 1980s.
What is the Labour Party?
100
The type of news article written by the so-called "priest pundits."
What are columns?
100
The impartial person who presides over the political discussions in debates and talk-shows.
Who is the chairperson, or moderator?
200
This allow an event to be told a news "story" and provides the press a structure within which subsequent events have news value, are reported, and are made sense of.
What is a Narrative Framework?
200
The country that pioneered political advertising and the one in which it has reached its highest level of sophistication.
What is the U.S.?
200
The type of political journalism which is contained in newspapers as columns, features articles and a variety of shorter formats such as diaries and cartoons, some of which have a satirical function.
What is Authored Journalism (or Political Punditry)?
200
The term derived from Sanskrit for a journalist with authority in political reporting.
What is a pundit?
300
This is the only form of mass media over which the politician has complete control.
What is the political advertisement?
300
Advertisements which focus on the alleged weaknesses of an opponent rather than on the positive attributes of the candidate him or herself.
What is the Negative Spot?
300
The main context in which broadcast journalists may openly play a more active and often aggressive role in the political process.
What is the Political Interview?
300
The type of people used in man-on-the-street ads, as opposed to testimonial advertisements
Who are "ordinary voters?"
400
The branch of mass media that has always been more overtly partisan in their approach to political affairs.
What is the press?
400
In 1964 Tony Schwarz created this advertisement for Lyndon Johnson's presidential campaign against right-wing republican Barry Goldwater.
What is the Daisy advertisement?
400
The marketing concept invented by Rosser Reeves, which refers to how the product is differentiated from other products in an advertisement
What is the Unique Selling Proposition (USP)?
400
The presidential candidate who used a concept ad equating the Soviet threat with a bear in 1984.
Who is Ronald Reagan?
500
The type of expert that makes use of voter and focus group surveys to substantiate their claims in the news.
Who are opinion pollsters?
500
This candidate was the first to employ a professional advertising company to design television advertisements spending $1 million.
Who is General Eisenhower?
500
This is the type of news article that offers a more detailed exploration of political affairs than straight news, but excludes the clear agenda-setting of the column.
What is the Feature article?
500
This type of journalist plays the role of a court jester, that ruling elites can tolerate. He employs humor, satire and irony to comment on political affairs, although frequently with serious, 'watchdog' intent.