Strategic Planning
The common methodology for developing objectives
What is SMART
Four basic stages of risk management
what is 1) preparedness 2) response 3) recovery 4) mitigation
What officially starts the the event design process
Sound financial management is based upon clarity in this
What is the event's objectives
The two meanings of "event marketing"
What is marketing an event or using an event as marketing tool
Quantifiable measurements of critical success factors for an organization
What are KPI's (Key performance indicators)
Risk assessment that analyses strengths, weaknesses, opportunities, and threats
What is the SWOT analysis
Inspiration, ideation, and implementation are elements of what phase
What are the Design thinking phases
A sponsor benefits package
What is a sponsor prospectus
The four P's of the marketing mix
What is 1) Price 2) Place 3) Product 4) Promotion
A series of specific performance requirements often with metrics for planner and supplier to satisfy in 9 areas of event management
What is APEX/ATSM Environmentally Sustainable Meeting Standards
Three choices every event professional has when facing risk
A participant led event that the agenda is created by the attendees
What is Unconference
Costs that are incurred no matter what the number of attendees at the event
Black square dots arranged in a square grid on a white background
QR code (Quick Response)
Calculation for Return on Investment
What is ROI% = Net Monetary Benefits / Meeting Costs x 100
Provides protection against claims involving bodily injury or property damage
Commercial general liability/public liability
How much regular coffee would you order for 500 all male attendees for a morning break
What is 50 litres 15 gallons
Type of budgeting that compares projected and actual figures from previous budgets
What is incremental budgeting
The three phases of a crisis communication plan
What is 1) pre-crisis 2) crisis 3) post-crisis
An international protocol for reporting sustainable events
What is GRI EOSS
Plan that is created for potential emergencies, crises, and disasters
What is emergency response plan
A setup that encourages group discussion to coincide with speakers presentation
What is a Partially interactive setup
The point where income equals expenses
Break Even Point
A process used to identify other potential issues during the communication campaign
What is ISO 20121