What our data told us
Entertainment
All things digital
Trends and culture
Economy and finance
100
How many % of young adults say they plan to purchase insurance in N12M
74% (A big opportunity!!)
100
What is the top selling Malaysian movie of 2014?
The Journey
100
What is the most popular online news website?
Malaysiakini
100
Who is a Hijabster
A Hijab-wearing person who incorporates fashion from the West while at the same time respecting traditions and beliefs of the generations before
100
Starting from April 2015, GST tax of X % will be introduced in Malaysia
6
200
What is the percentage of Malaysian young adults in debt?
47%
200
What is the most searched K-Pop Song of 2013?
Gwiyomi
200
What is the the largest and most popular discussion boards in Malaysia
Lowyat.net
200
Malaysia is ranked no. X among Asia countries in terms of obesity rate
1
200
What is the top 3 contributor of household debt?
Home mortgages, car loans and credit card spending.
300
What are their top concerns about the future?
Increasing living costs
300
What does 5SOS stand for?
5 Seconds of Summer
300
Name one of the most popular digital marketplace website that allows users to buy and sell almost everything, from electronics to properties.
mudah.my
300
X % Young Adults in Malaysia are in debt
47
300
The Malaysian Consumer Price Index rose X% in June 2014
3.3%
400
What are the top ambitions for young adults
Top ambitions: career (43%), start investing (42%) travelling (39%)
400
Name any 1 of the top 3 trending female celebrities among YAs in 2013.
Izzue Islam Emma Maembong Sharifah Sakinah
400
There are X Million Facebook users in Malaysia by July 2013.
13.3
400
What does "The /Slash Generation" refer to?
Young adults who live with different identities, e.g. Restaurateur/Triathlete/Food Blogger/Editor/Fat Kid Inside
400
What is the Youth Housing Scheme as announced in the Budget 2015
Couples between 25 and 40 years of age looking to purchase their first home together will be eligible for a loan under the Youth Housing Scheme as long as their combined income does not exceed RM10,000 and the price of the property doesn’t not exceed RM500,000
500
Name any 3 of the 10 key headlines about young adults in Malaysia.
Now vs Future Ambition vs constraints Risk aware vs Quest for control Generation gap with parents Early touchpoints can limit engagement No relevance = Easily drop category AIA = Life products for Chinese Agent a key channel Agent = sales = non-aspirational Entrepreneurship is motivating
500
What is the name of the Malaysian Chinese singer, song writer and actor who gained popularity after releasing a controversial song fused with the national anthem of Malaysia.
Namewee 黄明志
500
According to Times, Malaysia is ranked no. X in number of selfies taken on instagram?
2
500
Name any 1 of the 6 marco trends as presented in our first workshop
Living with Risk Complex Lives Health & well-being Making a difference Considered consumers Dynamic identities
500
According to the budget 2015, personal income tax rates will be slashed by X%
1-3
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